The deal gives Viaplay exclusive distribution rights for the service in these three countries, as well as non-exclusive distribution rights for Norway.
Disney Movies on Demand will be available to Viaplay customers as part of their subscription fee and will give them access to movies like Cinderella and Robin Hood, Pixar hits like Cars, Monsters Inc. and Toy Story, as well as live action family movies such as Alice in Wonderland and 101 Dalmatians.
“Viaplay is for the whole family and we are really happy to become the unique destination for the popular Disney movies that we all love,” said Rikard Steiber, CEO of Viaplay and Chief Digital Officer MTG.
Franca Rossander, general manager of media distribution at The Walt Disney Company Nordic, added: “The launch of Disney Movies on Demand on Viaplay is key in our ambition to make our high quality content available to our Nordic audience, when they want it and via the platforms that they prefer.”
CTV consumption at a high in top 5 European countries digitaltveurope.com/2021/10/26/ctv… https://t.co/xFWViVnR2T
26 October 2021 @ 15:03:00 UTC
Positive performance for Indian DTH market digitaltveurope.com/2021/10/26/pos… https://t.co/ag6iLWhfKr
26 October 2021 @ 14:03:00 UTC
Piracy cost Spanish economy more than €2 billion and 20,000 jobs in 2020 digitaltveurope.com/2021/10/26/pir… https://t.co/Bfg6k7ev41
26 October 2021 @ 12:59:00 UTC
Difficult quarter for Orange digitaltveurope.com/2021/10/26/dif… https://t.co/QLHcgsBYXI
26 October 2021 @ 12:36:59 UTC