New research from the US shows that 305,000 consumers gave up their pay TV subscription in the second quarter of the year.
While a large number, the research house that compiled the new figures, MoffettNathanson, was said that pay TV is holding steady and revenues per subscriber are actually increasing.
The rate of decline is slowing with 387,000 subs ditching pay TV in the second quarter of last year and the annualised now running at about 400,000.
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