A lack of consumer awareness and high prices are hindering short-term demand for Ultra HD, 4K TV sets, according to new research from The Diffusion Group (TDG).
The research firm found that 83% of adult broadband users had never heard of or were unfamiliar with 4K/Ultra-HD televisions – “hardly a favourable environment for OEMs looking to grow unit sales.”
With prices for Ultra HD sets generally ranging from around US$1,500 (€1,110) to US$10,000, TDG said that its research suggests that prices are “still too expensive for many consumers”
At a retail price of US$1,499 – the midpoint of the three prices evaluated – only 6% of adult broadband users said they were moderately or highly likely to purchase a UHD TV.
“This explicitly quantifies just how poor the demand for 4K/UHD televisions actually is and clearly demonstrates that current prices are too high to stimulate new sales,” said TDG president Michael Greeson.
ICYMI: 150,000 stream EFL, but revenue only a third of typical match day receipts digitaltveurope.com/2020/09/29/150… https://t.co/rdgmn6Ics7
29 September 2020 @ 20:00:01 UTC
ICYMI: Apple AirPlay comes to Roku devices in new OS update digitaltveurope.com/2020/09/29/app… https://t.co/uFgg5NzTPo
29 September 2020 @ 18:00:00 UTC
Join DTVE tomorrow for the final digital symposium session with iWedia "Android TV: Empower the operator’s Pay TV s… twitter.com/i/web/status/1…
29 September 2020 @ 17:00:01 UTC
F1 Pro to launch in Brazil as championship signs deal with Rio Motorsports digitaltveurope.com/2020/09/29/f1-… https://t.co/olbNyhIopi
29 September 2020 @ 16:00:01 UTC