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Rai turns away from YouTube

Italian public broadcaster Rai has decided not to renew a deal with YouTube that saw it upload up to 7,000 videos a year to the Google-owned site and permit the uploading of clips by viewers in return for about €700,000 a year, according to local press. 

Rai will from now on reserve the right to show the content exclusively on its own Rai.tv site. Its advertising arm has estimated that this will net about €1.5 million a year in additional ad revenue.

Tags: Google, Italy, Rai, YouTube