US 4K TV adoption to reach 80% in 10 to 12 years

LG Electronics’ 77-inch Ultra HD Curved OLED TV

Ultra HD TVs will be found in 80% of US households in approximately 10 to 12 years, according to new research by Parks Associates.

The ‘4K Today: Bringing Ultra HD to Market’ report claims that 4K TVs will reach “mass market pricing” in two to three years, and predicts that the adoption of UHD sets will be faster than that of HDTVs.

“4K TV adoption is following the same pattern as HDTV, but prices are dropping more quickly. With the increasing convergence in the connected home, innovations such as 4K have implications for a variety of players throughout the home entertainment ecosystem,” said Stuart Sikes, president, Parks Associates.

The research noted that HDTVs have now reached 82% of US broadband households after 15 years on the market.