German motoring channel Motorvision is the most-watched original YouTube channel in the EU with 69 million views, placing it top of the list of official YouTube channels in the EU region.
French comedy channels Studio Bagel and Ponk are the second and third most-watched with 63 million and 53 million respectively. BBC Earth follows with 40 million hits ahead of football service Copa90 with 30 million.
Analysis from IHS shows that French and German original channels beat their English-language counterparts.
“Because UK users move easily between home-grown and US content, one explanation could be that they do not concentrate their attention on UK output,” IHS noted. “The pool of professionalised online content in French and German is smaller, and therefore the Original Channels in those languages find it easier to stand out.”
The top ten list is rounded out by /Football, Doctissimo, Jamie Oliver’s Food Tube and Daily Mix.
ICYMI: Vodafone Spain sees big impact TV viewing patterns under COVID lockdown digitaltveurope.com/2020/08/07/vod… https://t.co/z9AkiGnE9W
08 August 2020 @ 18:00:00 UTC
ICYMI: SES adds C-band windfall to outlook, sees broadcast revenues drop digitaltveurope.com/2020/08/07/ses…
08 August 2020 @ 16:00:01 UTC