Music channel Trace Urban has signed a deal with pay-TV operator Canal Digital that will see the network launch on the latter’s DTH platform in Norway, Sweden, Denmark and Finland.
The channel is due to go live on November 1, joining Trace Sports Stars, another Trace-owned channel that has been part of Canal Digital’s basic channel tier in Norway since September 2012.
Trace Urban will be available subscribers Canal Digital’s Family Pack of channels. The station airs R&B, hip hop and dance music videos along with celebrity interviews and original features related to urban culture.
“This is a landmark deal for Trace in the region, setting the perfect base for further expansion. Canal Digital is the leading pay-TV platform in the Nordic region and we’re delighted to sign this deal with them,” said Olivier Laouchez, founder and CEO of Trace. The 2003-launched Trace Urban is now available to over 160 countries, the company said.