Set-top box and gateway provider ADB has launched CloudHDS, a new, cloud-based, multiscreen system.
According to ADB, CloudHDS enables existing and new entrants to the fast-growing OTT space to deliver OTT content – as well as broadcast content, provided there is a suitable gateway – to connected devices and selected set-top boxes from the cloud, using the HTML5 standard.
This solution is targeted at multimedia service providers requiring an OTT play, including traditional content providers who want to integrate with existing TV services; OTT content providers; and content producers who want to reach end users directly, according to the company.
“ADB believes it is important to offer multimedia service providers a comprehensive range of advanced, multi-screen delivery options, making it easier for them to choose the most appropriate technology for their needs. We have taken a new approach to cloud multi-screen and designed CloudHDS to offer broadcast as well as OTT content, which we believe gives our solution the edge in this market,” said Peter Balchin, CEO at ADB.