TV4 to launch new lifestyle and sports channel

Swedish commercial broadcaster TV4 is due to launch a third channel, TV12, in spring 2014 focused on lifestyle and sports. 

The broadcaster said the new channel will broadcast the best of TV4’s existing sports output, but as part of a dedicated sports network.

The news comes as TV4 today rolled out a new sports package, called TV4 Play Premium Sports, which will give viewers access to TV4’s existing sports output and C More Sports – a group of Scandinavian sports channels – via tablet, mobile and computer.

TV4 said that in the coming years it plans to integrate its digital operations into its core business and to take a “leading position in the pay- TV segment on the net with a powerful enhanced consumer offering.”

“We have a successful history of reinventing ourselves – and now it’s time again . By integrating the digital in our core business and continue to streamline our operations, we create power and room for growth,” said TV4 Group CEO Casten Almqvist.