UK broadcaster Channel 4 has added a mobile download option to its 4oD video-on-demand service.
The free, ad-supported feature lets users download and catch up with Channel 4 shows from the last 30 days from their smartphone or tablet.
Channel 4 claims to be the first UK commercial broadcaster to offer free offline mobile catch up, with the launch coming after the publicly-funded BBC added mobile downloads to its iPlayer service last September.
Channel 4 said that downloadable programmes will be available for 30 days after broadcast and, once downloaded, viewers will have up to seven days to complete viewing before shows auto expire from the service.
At launch, Channel 4 said that only shows it has commissioned will be available to download and that it hopes to “add US studio content as and when possible.”
The offline viewing feature is available on both iOS and Android devices, but will only be available to viewers who register with Channel 4.
“This is the latest development in our viewer engagement strategy to reward our now over 8 million and rising registered viewers with exclusive benefits to ensure they get the most out of their Channel 4 experience,” said Sarah Rose, Channel 4’s director of commercial and business development.
“Our fast growing database also enables us to deliver more innovative and engaging advertising solutions to our commercial partners including enhanced targeted ad packages – and our valuable young, engaged audience.”
Nissan has signed up as an ad sponsor for the download service for the first six months after it launches.
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