LG has integrated online payment service PayPal into its smart TV platform, allowing users to buy products and services directly through their TV set.
The electronics manufacturer has launched the service on its devices in the US, Canada and the UK. It also plans to roll it out in France, Germany, Spain, Italy and Australia, starting from this month.
“LG and PayPal will create a more user-friendly Smart TV experience, enabling the user to make faster, more secure digital payments,” said Richard Choi, senior VP of the LG Electronics’ Smart Business Center.
“PayPal significantly reduces the number of steps the user has to take in order to complete a transaction; saving them time by eliminating the need to enter credit card and address details for each subsequent purchase. Moving forward, it will also make it possible for LG to better integrate digital commerce with first-class home entertainment.”
Users can enter their PayPal details into their TV using the remote, and can choose a “remember me” option for easier payments.
“We see smart TV as a high-potential platform for commerce in the coming years, and we’re thrilled to be at the forefront with LG in integrating the ease, security and functionality of PayPal directly into LG Smart TVs,” said Randall Davies , senior director of global business development at PayPal.