Advertising management specialist Videoplaza has been selected by Scottish commercial broadcaster STV to help monetize its content across mobile and tablet devices, games consoles, connected TV and YouView set-top boxes.
STV has selected Videoplaza’s ad management platform Karbon to monetise its digital platforms, enabling STV to sell to advertisers across multiple devices, including, for the first time, YouView.
“We pride ourselves on being at the forefront of the evolution of TV, delivering must-have content wherever and whenever consumers want it,” said Alistair Brown, chief technology officer, STV. “To strengthen our digital offering and take full advantage of the multi-screen opportunity, we needed an ad management system capable of monetising across all current and future digital platforms. With its innovative approach to cross-device video advertising, Videoplaza’s technology makes an attractive proposition which will enable us to future proof our ad strategy to accommodate new devices when they come to market.”