Ooyala partners with TubeMogul on video ad marketplace

Ooyala has partnered with video ad software company TubeMogul to create a programmatic video advertising marketplace for global brands and broadcasters. The deal will pair TubeMogul with Ooyala-owned Videoplaza, a provider of video advertising and monetisation technology. Brands, agencies and trading desks using TubeMogul video advertising software will be able to access Videoplaza’s international inventory […]

Ooyala buys video ad firm Videoplaza

Video streaming and analytics provider Ooyala has entered a definitive agreement to buy video ad firm Videoplaza, as it aims to “build out a new business dimension in advertising.” Ooyala said that the deal marks the first stage of a multi-step strategy aimed at establishing “global leadership in personalised cloud TV and video,” following Telstra’s […]

STV choose Videoplaza for multiscreen advertising

Advertising management specialist Videoplaza has been selected by Scottish commercial broadcaster STV to help monetize its content across mobile and tablet devices, games consoles, connected TV and YouView set-top boxes. STV has selected Videoplaza’s ad management platform Karbon to monetise its digital platforms, enabling STV to sell to advertisers across multiple devices, including, for the […]

Videoplaza poaches Smartclip exec for southern Europe

Video ad serving platform Videoplaza has appointed Xavier Rius as its new sales director for southern Europe. He will be responsible for managing the development of the company’s business in the region. Rius joins Videoplaza from video ad specialist Smartclip. “Our business is scaling rapidly as publishers and broadcasters look to maximise the video opportunity,” […]