A+E Networks has hired playout provider Chello DMC to distribute a separate feed of its History channel for Romania.
Chello DMC will distribute the standard-definition channel via the Telstar 12 satellite. The channel will be fully localised with Romanian audio and subtitles. Chello DMC will also provide complete scheduling and media handling of all content for the channel in the country.
Tom Davidson, managing director, A+E Networks UK said: “By working with Chello DMC, the extension of History in Romania as a dedicated, localised feed brings our award-winning programmes closer to our viewers. The continued move to introduce country-specific channels is part of our strategy to reach and entertain the widest audiences with our unique brand of programming.”