Digitaltveurope.com

UK digital-terrestrial platform Freeview and the Registered Digital Institute (RDI) have struck a new working partnership agreement that allows RDI-approved installers and engineers to use the Freeview logo.

The partnership, which includes a trademark licensing agreement, has been developed so that RDI members can benefit from cross-promotional and marketing opportunities through asset sharing, such as logos and brand association.

Through the agreement, any RDI-approved installer or engineer can apply to use the Freeview logo, provided they agree to brand guidelines.

Guy North, marketing communications director at Freeview said: “We are looking forward to working closely with the RDI to ensure that consumers can get peace of mind about their aerial installations. By having only RDI-approved members sign up to this partnership, we are confident that consumers will be getting a high quality of service when they choose Freeview-accredited engineers or installers.”