Sports channel ESPN has launched a free ESPN Player app on the Apple iPad across the EMEA region.
The move is the first time ESPN has made its player on a device other than a desktop computer. The sports streaming service is available from today as a free application on the iPad, downloadable from the iTunes store.
The app includes a new user interface, integrated social media sharing on Facebook and Twitter and the ability to offer targeted marketing solutions to advertisers.
Separately, ESPN has launched a new multi-device app for its ESPNcricinfo service, with a user experience optimized for Windows 8 as well as an iPad app.
Arne Rees, vice president, digital media, ESPN International, said: “We’re focused on extending fans’ access to the sports they love on the multiple devices that they increasingly use. Extending ESPN Player beyond desktop computers on to iPads helps us achieve that aim. ESPN has a long heritage of making the most of new technologies for fans.”