BBC Entertainment in Norway is to have advertising for the first time in the new year after BBC Worldwide Channels struck a deal with Fox International Channels.
The move is intended to increase the amount of money that BBC Entertainment can invest in acquiring and commissioning content for the channel.
BBC Entertainment is available in Norway through Canal Digital, Get, Altibox and RiksTV and advertising sales will be sold through Fox International Channels’ local advertising teams.
The channel airs series including QI, Alan Carr Chatty Man, Dragon’s Den and London Calling.
Carolyn Gibson, senior vice-president, international sales for BBC Worldwide Channels EMEA said: “We are hugely excited to announce this news as Norwegian viewers continue to flock to BBC Entertainment to watch the finest mix of British comedy, award-winning factual entertainment and the best of British crime drama. This provides a highly attractive, far-reaching environment for advertisers, and makes speaking directly to an upscale diverse audience a reality. Having recently announced that RiksTV will feature BBC Entertainment from 1 November 2012, this significant distribution deal demonstrates our commitment to enable even more viewers to access quality BBC programmes from the BBC Worldwide original commission Richard Hammond’s Crash Course to Graham Norton and QI to name but a few”.
Anders Borge, commercial director at Fox International Channels Nordic and Baltic added: “It is a great honor to FIC to be able to offer BBC Entertainment in our channel portfolio to our Norwegian advertising partners. The BBC brand resonates very well in Norway, and compliments the strong brand values of our own channels, National Geographic Channel and Fox Crime. I am thrilled that FIC’s success in the Norwegian market has convinced the BBC that we are the best local partner for them. My team is eager to get started.”