The live multiple-choice valuation game accessible via the red button was launched to coincide with the latest series of Antiques Roadshow. According to the BBC, those aged over 55 account for 62% of users, whilst making up 48% of the overall audience.
A companion app for smartphones will launch in January.
Antiques Roadshow series editor, Simon Shaw, said, “We’re delighted to see that the Roadshow play-along has become such a hit with our viewers. It seems a very natural development to the informal guessing games people have been playing since the programme first began 35 years ago.”
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