YuMe joins Kaltura platform

Advertising software specialist YuMe has joined video platform provider Kaltura’s platform to offer the latter’s publishers the ability to deliver ad-based services.

YuMe has joined the Kaltura Exchange video solutions marketplace to allow publishers, including customers like Edge Music Network, to insert in-stream video advertising.

YuMe has developed a plug-in, available in the Kaltura Exchange, which provides the functionality of its advertising SDKs including custom ad units, reporting and advertiser brand safety controls, to the Kaltura Video Player. The YuMe-Kaltura plug-in enables access to YuMe’s ACE for Publishers 4.0 ad management system as well as a connection to a pool of brand advertisers through YuMe’s Connected Audience Network.