European governments must deliver sufficient funding to ensure that public service broadcasters fulfill their mission based on the principles of universality, diversity and independence, EBU director-general Ingrid Deltenre told a conference in Poland on Friday.
Deltenre told attendees at the European Forum for New Ideas in Sopot that public broadcasters had a duty to provide programming for all parts of society. “Make no mistake, if something is free, you are the product: your eyeballs are sold to the advertising industry,” she said.
A fellow panelist at the conference, Telewizja Polska chairman Juliusz Braun, said that most of his group’s income was derived from advertising as only a minority of Poles paid the broadcasting licence fee. He urged governments to enforce licence fee collection more effectively to pay for national content.