Channel 5’s Milkshake! joins YouView

UK broadcaster Channel 5 is launching an on-demand player for its Milkshake! kids programming strand on connected TV platform YouView.

Targeted at two-to-seven year-olds, Milkshake! offers a range of shows including Little Princess, Fifi and the Flowertots and Roary the Racing Car.

“We’re very pleased to have Milkshake! on board and that they have chosen YouView as the platform on which to launch their player. We want YouView to entertain the entire family and, with favourites such as Mr Men available on-demand, there is no doubt kids will love the latest addition to YouView. We look forward to welcoming other content providers onto the YouView platform in due course,” said Richard Halton, CEO of YouView.