INTELLIGENCE
Telecom Italia has launched a broadband-delivered subscription video-on-demand service under the Cubovision brand.
The service officially launched yesterday and the Italian telco has inked content deals with providers including CBS Studios, which will make a range of programming available via a branded on-demand channel on the service.
The programming deal with CBS, which was concluded on a non-exclusive basis, gives streaming service Cubovision a range of US TV series including NCIS, Dexter and 90210. Classic CBS-distributed series including Twin Peaks and Star Trek: Enterprise will also be available on the service. “
With its launch in Italy, Cubovision is focused on adding significant quality to the entertainment choices available to Italian consumers, while providing a valuable new channel, increased consumer reach, adding “value creation” to the entire offer of TV programming from Telecom Italia” said Paolo d’Andrea, head of Innovative VAS, Telecom Italia.
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