Italian channel operator Switchover Media has recruited Fabrizio Salini as head of entertainment and factual channels. Salini will head entertainment and factual channels at the company and oversee the launch of new digital terrestrial channels across those areas this summer. Switchover has thus far focused on kids and youth-skewing services K2, Frisbee and GXT.
Salini joins form Fox Italy where he was running a portfolio of entertainment channels. He has also worked at Sky Italia, where he managed the platform’s entertainment and movie offering.
“The success of our free-to-air digital kids channels in an extremely competitive environment, gave us the incentive to take on new challenges, said Francesco Nespega, Switchover Media’s managing partner. “The addition of an experienced and competent industry professional like Fabrizio to Switchover Media’s management team will be a key factor to the success of our new adult targeted free-to-air channel brands”.