BBC Worldwide, the BBC’s commercial arm, has appointed Joerg Bachmaier as regional executive vice-president for Europe, Middle East and Africa. This follows the announcement last week of Fred Medina as the executive vice-president for Latin America.
One of three new regional executive vice-president appointments at BBC Worldwide, Bachmaier will be responsible for strategic development in EMEA, excluding the UK, and delivering new brands, products and services initiatives to drive future revenue growth across the region. BBC Worldwide said the new role reflected its aim of driving international revenue growth and an increased focus on regional opportunities. Similar roles are being created for Latin America and for Asia, in addition to existing positions for North America and for Australasia.
Bachmaier joins from Endemol Group, where he was senior vice-president/general manager for the Americas for Endemol Worldwide Brands. He will take up his role in November and will report to Paul Dempsey, managing director consumer products and managing director responsible for EMEA on BBC Worldwide’s Executive Committee.