Walmart


Walmart adds Paramount+ to premium subscription offering

US retail giant Walmart is to make Paramount+ available to subscribers to its Walmart+ service available at no extra charge. Walmart said it was “taking its membership offering to the next level” by adding the streamer to its list of benefits as a bonus. Walmart+ members will be able to stream Paramount+ as a benefit […]

Walmart holds talks with media giants to add streaming to ‘plus’ subscription

Walmart has reportedly held talks with a handful of major media organisations over the prospect of bundling streaming services into its Walmart+ membership. Much like the internationally-known Amazon Prime subscription, the US$12.95 per month membership is largely based around free shipping on orders, while offering a number of perks including discounts on fuel and a […]

Roku launches in-ad purchasing with Walmart partnership

Streaming device and platform maker Roku has announced a US partnership with Walmart to enable e-commerce in TV ads. Walmart will serve as the exclusive retailer for users to purchase featured products directly on their smart TV or CTV device.  When presented with a shoppable ad, users can press ‘ok’ on their remote to proceed […]

Comcast reportedly in talks with Walmart over TV set development

US telco Comcast is reportedly in talks with leading supermarket chain Walmart to launch a series of TV sets running its software. According to a report from The Wall Street Journal, the move is a part of Comcast’s broader strategy to pivot towards aggregation of apps and services – one which is already proving to be […]

Walmart says it is partnering with Microsoft for TikTok bid

Walmart is partnering with Microsoft on a bid for TikTok’s US operations, the retail giant has said. In a statement to CNBC, the Walton family-controlled Walmart confirmed the move, with spokesman Randy Hargrove saying: “We believe a potential relationship with TikTok US in partnership with Microsoft could add this key functionality and provide Walmart with […]

NBCUniversal’s Fandango buys Walmart’s Vudu 

Vudu, the transactional video on demand platform owned by Walmart, has been purchased by NBCUniversal’s cinema ticket purchasing service Fandango. Vudu is currently accessible in over 100 million US homes with an app that has been downloaded more than 14 million times. The service allows users to purchase and rent films and series, and also […]

NBCU reportedly in talks to buy Walmart’s VUDU

Comcast’s NBCUniversal is reportedly in talks to acquire Walmart’s Vudu TVOD service. According to a report from the Wall Street Journal, the SNL broadcaster is in “advanced talks” to buy the streamer, though a source said that these discussions “may not result in a deal.” The Journal adds that NBCU would view Vudu “as a […]

Walmart reportedly looking to sell TVOD service Vudu

Walmart is looking to sell its Vudu transactional video-on-demand service, according to a report by The Information, citing unnamed sources. According to the report, Walmart is mulling a sale as the video streaming market in the US becomes more competitive, with the launch of multiple new SVOD and AVOD offerings including Apple TV+, Disney+, HBO […]

Report: Walmart in talks over opening Vudu to streaming partners

Walmart is reportedly looking to take on Amazon by offering subscription services like HBO Now, Showtime and Starz through its US video-on-demand service Vudu. According to Bloomberg, Walmart is in “exploratory” discussions about opening up its transactional VOD store – which lets users buy and rent movies and TV content – to third-party streaming services. […]

Report: Walmart partners with MGM for Vudu content

Walmart has partnered with Metro Goldwyn Mayer (MGM), in a deal that will see the film studio create content for its video-on-demand service Vudu, according to Reuters. The report said that the move is aimed at boosting the Vudu VOD offering but claimed that Walmart will not go toe-to-toe with services like Netflix and Hulu by […]