Walmart has partnered with Metro Goldwyn Mayer (MGM), in a deal that will see the film studio create content for its video-on-demand service Vudu, according to Reuters.
The report said that the move is aimed at boosting the Vudu VOD offering but claimed that Walmart will not go toe-to-toe with services like Netflix and Hulu by launching its own subscription on-demand offering.
MGM will create exclusive, family-friendly content that will premiere on the Vudu platform, a Walmart spokesperson told Reuters.
The deal is expected to be formally announced later this week, along with details of the first production that Walmart will license from MGM.
RT @NeuLionLLC: We are honored to receive the Over-the-top TV Service of the Year Award at the Content Innovation Awards 2018 for our techn
15 October 2018 @ 17:55:47 UTC