Walmart has partnered with Metro Goldwyn Mayer (MGM), in a deal that will see the film studio create content for its video-on-demand service Vudu, according to Reuters.
The report said that the move is aimed at boosting the Vudu VOD offering but claimed that Walmart will not go toe-to-toe with services like Netflix and Hulu by launching its own subscription on-demand offering.
MGM will create exclusive, family-friendly content that will premiere on the Vudu platform, a Walmart spokesperson told Reuters.
The deal is expected to be formally announced later this week, along with details of the first production that Walmart will license from MGM.
Verizon Media taps 24i for OTT apps digitaltveurope.com/2020/11/24/ver… https://t.co/gTAD8qV1tP
24 November 2020 @ 18:30:00 UTC
Vodafone handed €12.25 million GDPR fine in Italy over aggressive telemarketing digitaltveurope.com/2020/11/24/vod… https://t.co/os0tfOGhNT
24 November 2020 @ 18:00:01 UTC
EXCLUSIVE REPORT FROM DTVE - The UI and the customer: editorialisation, personalisation and engagement… twitter.com/i/web/status/1…
24 November 2020 @ 15:34:11 UTC