Walmart has partnered with Metro Goldwyn Mayer (MGM), in a deal that will see the film studio create content for its video-on-demand service Vudu, according to Reuters.
The report said that the move is aimed at boosting the Vudu VOD offering but claimed that Walmart will not go toe-to-toe with services like Netflix and Hulu by launching its own subscription on-demand offering.
MGM will create exclusive, family-friendly content that will premiere on the Vudu platform, a Walmart spokesperson told Reuters.
The deal is expected to be formally announced later this week, along with details of the first production that Walmart will license from MGM.
MTS launches KION OTT platform digitaltveurope.com/2021/04/23/mts… https://t.co/GCW9pvgnLb
23 April 2021 @ 18:00:00 UTC
DTVE: the week in view – One of the Super League’s biggest sins was alienating broadcasters digitaltveurope.com/comment/one-of… https://t.co/pAuS0FRC5O
23 April 2021 @ 17:28:33 UTC
Mixed fortunes for Orange TV: growth in France, decline in Spain digitaltveurope.com/2021/04/23/mix… https://t.co/35GdV7N7Hp
23 April 2021 @ 17:00:00 UTC
Slow pay TV growth in India digitaltveurope.com/2021/04/23/slo… https://t.co/7tHvy5ZXfQ
23 April 2021 @ 16:00:00 UTC