NBA


OTE extends NBA deal

Greek telco OTE’s Cosmote TV pay TV service has signed a multiyear partnership extension with the NBA that will enable it to air a greater number of NBA matches on its Cosmote Sport channels. All games will also be available on demand through the Cosmote TV Go multiscreen and Cosmote Replay TV catch-up services. The […]

NextVR to deliver VR NBA Final highlights

Virtual reality platform provider NextVR has partnered with NBA Digital for the second year running to offer on-demand VR game highlights of the 2018 NBA Finals. Fans will be able to access highlights from the NBA Finals channel within the NextVR app the day after each game of the basketball finals. NextVR said that a […]

Magic Leap agrees sports deal with NBA and Turner

Magic Leap has agreed its first sports partnership with the NBA and Turner, in a move it claims will usher in “the next generation of sports viewing and interactivity”. The mixed reality company said a newly-created NBA app will be available on its Magic Leap One headset and will offer “an intimate experience that has never […]

Eleven secures NBA G League rights

Sports broadcaster Eleven Sports has struck a new deal with US basketball league the NBA G League to air coverage of up to 120 live games on its channels in the US, Belgium, Luxembourg, Singapore and Taiwan. Coverage of the league, the NBA’s official minor league, has already kicked off with the NBA G League […]

NBA goes VR through Turner and Intel partnership

Turner Sports and Intel have agreed a multi-year partnership to make live NBA basketball available in virtual reality using Intel True VR technology. Starting with the 2018 NBA All-Star Game, Intel will allow fans to experience the action from different immersive angles with the forthcoming NBA on TNT VR app. Intel True VR cameras will […]

EBU and NBA extend agreement through to 2022

The European Broadcasting Union (EBU) and the National Basketball Associations (NBA) have extended their agreement for Eurovision to transmit live NBA games, NBA TV and other NBA programming to the league’s international television and digital media partners through the 2021-22 NBA season. Eurovision and the NBA began their partnership in 2012. Through the new agreement, […]

Amazon ‘exploring’ live sports offering

Amazon is weighing up plans to break into the world of live sports streaming, according to a report by the Wall Street Journal. According to the Journal, citing unnamed sources, the e-retailer has been in talks with US sports organisations including the National Basketball Association, Major League Baseball and the National Football League for rights […]

Twitter teams up with NBA for 360° video

Twitter has teamed with the US NBA and Samsung to provide 360° video coverage of basketball. Twitter has distributed its first NBA content in the format, delivering 360° video of behind the scenes content around a game between the Cleveland Cavaliers and the Golden State Warriors. The NBA showed warm-up action and post-game footage filmed […]

BT airs 4K basketball with Rogers and the NBA

BT Sport is partnering with Canadian operator Rogers and the National Basketball Association to deliver what they claim will be the first live NBA game in 4K. Tonight’s Toronto Raptors vs. Orlando Magic match from London’s O2 Arena will be available to BT Sport and Rogers cable customers, who can tune their NextBox 4K set-top […]

Eurosport offers online NBA bundle

Eurosport has struck a deal to offer bundled online access to Eurosport content and live NBA basketball matches. In the coming weeks, viewers in a number of European countries will be able to buy the combined offering of Eurosport Player and NBA League Pass at a discounted rate, giving them mobile, tablet and computer access […]