Digitaltveurope.com

Sports broadcaster Eleven Sports has struck a new deal with US basketball league the NBA G League to air coverage of up to 120 live games on its channels in the US, Belgium, Luxembourg, Singapore and Taiwan.

Coverage of the league, the NBA’s official minor league, has already kicked off with the NBA G League Showcase, the premier in-season scouting event which features the league’s 26 teams playing two regular-season games each from January 10-13 in Mississauga, Ontario, home of the Raptors 905 team.

Eleven’s partnership with the NBA G League follows the recent five-year extension of NBA rights in Taiwan and the agreement of a five-year partnership with FIBA to show live and exclusive coverage of the 2017 and 2021 FIBA Asia Cups and the FIBA Basketball World Cup 2019. Eleven also holds live and exclusive NBA rights in Belgium, Luxembourg and Singapore.

“We are thrilled to build on our strong partnership with the NBA by adding NBA G League to our basketball portfolio, strengthening Eleven Sports’ position as a go-to destination for fans of one of the world’s most popular sports. We know there is a significant hunger for basketball globally and our aim is to meet the demand of these dedicated fans. We are looking forward to working with the NBA in innovative and interactive ways to help grow and promote the NBA G League,” said Danny Menken, group managing director, Eleven Sports.

“Our partnership with Eleven Sports is a monumental one for the NBA G League as we further solidify our position as the NBA’s official minor league and extend our outreach around the world to markets where fans are passionate about basketball,” said NBA G League President Malcolm Turner.

“During this historic year in which a record 26 teams are competing this season, the league will only grow and its popularity will continue to rise through Eleven Sports’ presentation of our games.”