MySports


UPC Switzerland and Swisscom in landmark reciprocal sports deal

Liberty Global-owned UPC Switzerland has struck a reciprocal agreement for the distribution of its premium sports offering, MySports, and Swisscom-backed pay TV offering Teleclub on each other’s platforms. From this autumn, UPC and Swisscom customers will have equal access to live sport content from both services, further details of the commercial offerings will be made […]

UPC Switzerland’s sports chief to leave

Steffi Buchli, the director of programming and presenter on MySports, the sports service from Liberty Global’s Swiss unit UPC Switzerland, is to leave this summer ahead of taking up a post as chief editor for sport at the Blick Group publishing outfit, part of the Ringier Group, from January 2021. UPC said that she Buchli […]

UPC Switzerland boosts MySports with TeleTicino deal

Liberty Global-owned UPC Switzerland’s sports service MySports has extended its cooperation agreement with regional TV channel TeleTicino for another year, giving the service continued live access six qualifying round matches between top ice-hockey teams HC Lugano and HC Ambri-Piotta in the 2019-20 season. “We are proud of the fact that the positive cooperation between MySports […]

Liberty Global’s MySports launches new channel

Liberty Global-owned UPC Switzerland’s sports broadcast unit MySports is launching a new sports channel, MySports One, ahead of the upcoming hockey season – a key event in the Swiss sporting calendar. The channel, which goes live today, will be distributed via UPC and other operators to digital TV customers. MySports One will be serve as […]

MySports passes subscriber milestone

Liberty Global-owned UPC Switzerland’s premium sports channel MySports has secured 50,000 subscribers since its launch in September, according to the company. UPC distributes MySports on its own network and via 15 distribution partners. The service has exclusive rights to Swiss National League ice hockey, which is aired on the MySports Pro channels. Other forthcoming competitions […]

UPC extends reach of MySports with new network deals

Liberty Global-owned UPC Switzerland has extended the reach of the MySports offering it launched earlier this year, increasing the number of third-party cable distributors for the service to 17. UPC has struck deals with local network operators Glattwerk, R. Geissmann, Fiberstream and AjoieNet. Glattwerk operates in Dübendorf, R. Geissmann AG in the Basel region, Fiberstream […]

Swisscom vows to fight on as watchdog rejects move against Liberty Global

Swisscom has vowed to continue to battle for the right to air Swiss ice-hockey, one the country’s favourite sports, after the country’s competition watchdog rejected its bid to implement ‘precautionary measures’ against Liberty Global, which holds exclusive rights to league games. Swisscom and its content sister unit Cinetrade/Teleclub appealed to the regulator after Liberty Global’s […]

UPC Switzerland unveils MySports offering

Liberty Global-owned UPC Switzerland’s new MySports service is now open for customer orders ahead of its launch on September 8. Customers of UPC and 15 other distribution partners can now order the premium version of the service, MySports Pro, which will be available for CHF25 (€23) a month via cable. The basic version of the […]