The US TV industry is ‘cautiously optimistic’ about the future of commercial prospects for the industry. According to the US edition of the 2019 Pay TV Innovation Forum from NAGRA and MTM, there is a mixture of broad optimism and caution over the ability of pay TV providers to adapt to the current market. Despite […]
Research and strategy consultancy MTM has hired former Sky strategy director, chief operating officer and News UK CEO Mike Darcey as senior strategy advisor. Darcey will work with MTM’s strategy practice, advising pay TV, media and sports industry clients. Darcey spent 15 years at Sky, first as director as strategy and then as COO. He […]
Live TV still accounts for 56% of all the video the UK watches, some two hours and 38 minutes a day, according to a new Thinkbox research. ‘The Age of Television’ study, which was commissioned by Thinkbox and conducted by research firm MTM, said that despite the variety of ways that people access video, live […]
Premium OTT is set to grow strongly in western Europe and other global regions over the next three years as connected consumers embrace not only services from global OTT players, but new subscription services from local and regional broadcasters and direct-to-consumer services from content brands, according to a new report by MTM for Amdocs owned […]
Some 84% of pay TV executives expect competition for paid-for video services to “increase dramatically” over the next five years, according to new research. The Nagra Pay TV Innovation Forum report, produced in association with research firm MTM, found that 90% of executives believe that pay TV providers will have to innovate strongly to remain […]
Research and strategy consultancy MTM has hired BBC Sport head of audiences Ross Taylor to head up a new sport division that will focus on helping rights holders, federations and leagues, sports businesses, media and technology companies, and government and public-sector organisations in digitally-driven markets. MTM Sport will focus on helping clients understand and engage […]
The European connected TV advertising market could be worth €825 million by 2020, according to research commissioned by ad technology specialist SpotX. The UK is Europe’s market leader in connected TV advertising, with €125 million’s worth of advertising being viewed on a TV connected to the open internet via streaming devices, smart TVs, games consoles […]
Live programming still holds value for consumers even online, with live event programming such as major sports events and reality television accounting for approximately 70% of simulcast viewing on broadcasters’ OTT video services in the UK, according to research by advertising technology specialist Yospace with MTM. More broadly, live and linear TV accounts for 60% […]
Advanced data and analytics will have a significant impact on the North American pay TV industry over the next five years, according to more than half of industry executives polled in a new study. Among the first findings from Nagra and research firm MTM’s Pay TV Innovation Forum 2017, was that developments in data and […]
Some 83% of pay TV executives believe that overall competition is set to increase “dramatically” between now and 2020, according to the findings of a new study by Nagra and research firm MTM. The research – which was presented during Nagra and MTM’s Pay TV Innovation Forum event at IBC over the weekend and is […]
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