Research and strategy consultancy MTM has hired BBC Sport head of audiences Ross Taylor to head up a new sport division that will focus on helping rights holders, federations and leagues, sports businesses, media and technology companies, and government and public-sector organisations in digitally-driven markets.
MTM Sport will focus on helping clients understand and engage with sports fans and on hwo to value and develop sports rights, as well as advising on strategy planning and growth, supporting the development of new sports offerings and products, developing advertising and sponsorship effectiveness, and supporting innovation and digital transformation.
MTM Sport is already working with a range of leading sports clients and partners, in the UK and internationally, including Formula 1, BT Sport and Copa90, and will be announcing a range of new products, services and partnerships during the coming months, according to MTM.
“MTM has a tremendous track-record in the sports market and I’m delighted to have the opportunity to lead and grow the new division. We’re uniquely well positioned to help sports clients understand audiences, solve challenging business problems, and grow and develop their businesses. We can deliver complex projects, involving a wide range of disciplines, while remaining focused on fans. We have a dedicated focus on the sports sector – in-depth knowledge, passionate experts, and a global network of relationships. All of our projects are tailored to meet the specific requirements of individual clients, with no reliance on ‘off-the-shelf’ products,” said Taylor.
MTM managing partner and co-founder Jon Watts said: “We’re delighted that Ross has returned to MTM to lead MTM Sport. We’ve worked in this exciting market for many years and are confident that Ross has the passion, energy and expertise to grow and develop the new division.”