JW Player

JW Player names ex-Brightcove exec as CTO

Video software and data insights platform JW Player has named David LaPalomento as its chief technology officer. The company said the appointment would accelerate its product innovation leveraging the recent infusion of US$100 million in Series E funding from LLR Partners. LaPalomento previously spent a decade at Brightcove, building an engineering team to modernise its […]

JW Player buys Vualto

Video software and data insights platform JW Player is to acquire DRM solutions provider VUALTO.  JW Player said that the acquisition deepens its “already robust offering to global broadcasters.” The JW Player platform combines scalable video delivery with data insights from 2.7 billion unique monthly devices. The addition of VUALTO will enrich the platform with […]

JW Player names advertising demand chief for EMEA

Video platform provider JW Player has appointed Elliot MacNay to head up its demand-side ad monetisation initiatives in the EMEA region.  As advertising demand lead, EMEA, MacNay will work with local advertising agencies and brands to drive more video ad targeting revenue to the 12,000-plus premium publishers using JW Player’s video technology, according to the […]

JW Player partners with Oracle for ad targeting

Independent video platform JW Player has signed a deal with Oracle Data Cloud to strengthen its video ad targeting solution. The company said that technical limitations had previously prevented marketers from delivering effective  context-driven video advertising at scale – an issue that this integration looks to solve by providing transparency across video formats. The integration […]

Ovation TV taps JW Player for multiscreen distribution

Video platform provider JW Player has signed a deal with Ovation TV, an independent TV and digital media company dedicated to arts and culture, to help expand the latter’s video distribution presence across screens. The partnership will expand the reach and capabilities of OvationNOW, Ovation TV’s set of mobile, desktop, and connected TV apps. The […]

JW Player taps SpotX for new ad platform

Video player provider JW Player has teamed up with programmatic ad technology outfit SpotX to launch Video Player Bidding, a new product that is designed to simplify ‘header bidding’ whereby publishers can simultaneously garner bids for ad impressions from multiple demand sources at once, before calling the ad server. According to SpotX, which will be […]