JW Player


JW Player partners with Oracle for ad targeting

Independent video platform JW Player has signed a deal with Oracle Data Cloud to strengthen its video ad targeting solution. The company said that technical limitations had previously prevented marketers from delivering effective  context-driven video advertising at scale – an issue that this integration looks to solve by providing transparency across video formats. The integration […]

Ovation TV taps JW Player for multiscreen distribution

Video platform provider JW Player has signed a deal with Ovation TV, an independent TV and digital media company dedicated to arts and culture, to help expand the latter’s video distribution presence across screens. The partnership will expand the reach and capabilities of OvationNOW, Ovation TV’s set of mobile, desktop, and connected TV apps. The […]

JW Player taps SpotX for new ad platform

Video player provider JW Player has teamed up with programmatic ad technology outfit SpotX to launch Video Player Bidding, a new product that is designed to simplify ‘header bidding’ whereby publishers can simultaneously garner bids for ad impressions from multiple demand sources at once, before calling the ad server. According to SpotX, which will be […]