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Ovation TV taps JW Player for multiscreen distribution

Video platform provider JW Player has signed a deal with Ovation TV, an independent TV and digital media company dedicated to arts and culture, to help expand the latter’s video distribution presence across screens. The partnership will expand the reach and capabilities of OvationNOW, Ovation TV’s set of mobile, desktop, and connected TV apps.

The refreshed OvationNOW app will deliver short- and long-form arts-related content across all devices as well as an authenticated TV-Everywhere service for cable subscribers of the Ovation linear television network.

Ovation TV will use JW Player’s video content management system (VCMS) as well as its player to deliver content across desktop, mobile, and connected-TV devices including Android, FireTV, Roku, and iOS/Apple TV. Ovation TV will also use JW Player’s VCMS for its travel-focused AVOD service Journy.

The partnership will take place immediately, and all of Ovation TV’s library will be transferred over to the JW Player platform during the second half of the year.

“Since launching in 2017, OvationNOW has quickly become the digital home for Ovation’s mobile and connected-TV consumer. We’re delighted to partner with JW Player to bring our amazing fans our series, movies, and docs more seamlessly and intuitively than ever before,” said William Marks, Ovation TV’s SVP of business development and digital.

“In a world that is increasingly fractured and continuously accelerating, art is more important than ever. To continue our mission of bringing the power of art to the world we needed a partner that could reliably help us reach audiences no matter where they were. We look forward to our JW Player partnership to ensure we continue to reach both our audience engagement and revenue goals,” said Elba Flamenco, Sr. director of content partnerships, Ovation TV. “

“At JW Player we’re committed to helping leading media companies and brands take back control from the platforms and algorithms that put video strategies on their back foot. We’re thrilled to be working with Ovation TV to help them continue to bring important art-related video to the world, while also meeting their critical revenue goals. We look forward to working side-by-side to help them all along the way,” said Welby Chen, chief business officer of JW Player.