FIFA World Cup 2022


England vs France reaps record audiences on both sides of channel

On Saturday, the England vs France FIFA World Cup quarter final match was watched by a peak audience of 23m in the UK across ITV and ITVX. In France, TF1’s peak audience was 20m, the best quarter final audience since World Cup 2006 in Germany. Both figures were described by their respective broadcasters as the best […]

FIFA claims record-breaking audiences for 2022 World Cup group stage

Football’s global governing body FIFA says the 2022 World Cup in Qatar is delivering record-breaking TV audience numbers across multiple markets around the world. In Japan, the group game between Japan and Costa Rica on Sunday 27 November drew an average audience of 36.37 million viewers. This surpassed the audience of their comeback against Germany […]

ITV sees biggest streaming audience of year for England match

England’s FIFA World Cup football match with the USA saw UK commercial broadcaster ITV secure its biggest day of the year for streaming, and its third biggest on record, with 18 million streams viewed. The streaming viewership was however still dwarfed by ITV1’s overall audience, which saw a peak of 18 million viewers tuning in […]

FIFA World Cup research raises questions over live sports viewing

UK media regulator Ofcom has used the occasion of the 2022 FIFA World Cup to explore variations in audience viewing intentions. Among its key findings is a clear distinction in the way older and younger audiences consume live sport in the UK. Based on a pre-event survey of 2000 people, Ofcom found that “only half […]

Mediapro’s Gol Mundial surpasses 300k subscribers in four days

Spanish media outlets are reporting that sports rights agency Mediapro’s dedicated FIFA World Cup streaming platform Gol Mundial has attracted 300,000 subscribers in the first four days of the event. The €19.99 platform presumably benefited from a strong start by the Spain team, which beat Costa Rica 7-0 in its opening group fixture. Breaking the […]

Wales beat England in FIFA World Cup (in viewing figures that is)

The BBC has revealed that England’s World Cup 2022 opener against Iran on Monday 21 November was streamed a record eight million times on BBC iPlayer and BBC Sport online, making it the largest live streamed event on the BBC over a 24 hour period. The memorable 6-2 victory for the Three Lions also pulled […]

beIN offers 22 live Qatar World Cup games for free to MENA audiences

On the eve of the 2022 FIFA World Cup in Qatar, beIN Media announced that it will broadcast 22 matches on its free-to-air beIN Sports channel in the Middle East and North Africa (MENA). The free-to-air coverage kicked off with Qatar versus Ecuador, with beIn calling the giveaway “a celebration of the first World Cup […]

FIFA unveils turbo-charged FIFA+ ahead of World Cup 2022 kick-off

As usual, the FIFA World Cup, which kicks off on Monday in Qatar, has triggered an outpouring of technical innovations from broadcasters and digital platforms. Dedicated 4K channels are in vogue, as are streaming services that offer comprehensive live and on-demand coverage, with interactive, ecommerce and personalised bells & whistles. Not to be left out, […]

Singapore consortium bags FIFA World Cup rights, sets price tag

With the 2022 FIFA World Cup in Qatar just weeks away from kicking off, a consortium including StarHub, Singtel and Mediacorp have signed up the rights to air the tournament in Singapore. Between them, the partners will offer football fans complete coverage of all 64 matches, live or on-demand on any device. The collaboration is similar […]

Spain’s Mediapro launches dedicated FIFA World Cup 2022 OTT platform

Spanish sports rights agency, broadcaster and producer Mediapro is launching a bespoke SVOD streaming platform to house its rights to the FIFA 2022 World Cup. The company bought the rights to the Qatar-based event and a few other FIFA competitions in January 2019. The new platform will be called Gol Mundial and will feature all […]