Singapore consortium bags FIFA World Cup rights, sets price tag

With the 2022 FIFA World Cup in Qatar just weeks away from kicking off, a consortium including StarHub, Singtel and Mediacorp have signed up the rights to air the tournament in Singapore. Between them, the partners will offer football fans complete coverage of all 64 matches, live or on-demand on any device.

Anna Yip

The collaboration is similar to Russia 2018, when the three companies also combined to offer coverage. For the next week, consumers can buy a complete package of content for S$98 (US$70). After that it will rise to $$118 (US$82).

“We are excited to take to the field once again with Singtel and Mediacorp, bringing the action-packed game directly to our customers, to keep them fully immersed at the heart of live football,” said Johan Buse, chief, consumer business group, StarHub. “Our vision is for StarHub to bring fans of different sports together on our TV+ platform.  StarHub will offer innovative features to our TV+ subscribers, such as match highlights, live statistics, and an interactive timeline allowing viewers to jump back to key moments. We are committed to providing the best-ever viewing experience to our customers – not just for the World Cup, but a wide range of events, from Premier League to UEFA Champions League and the Grand Slams.”

Anna Yip, CEO, consumer Singapore, Singtel added: “Since we first brought the 2010 FIFA World Cup to Singapore, Singtel has continually sought to enhance the viewing experience of our customers, offering more ways to catch the football action, anytime and anywhere, across our Singtel TV, Singtel TV GO and CAST app. We are pleased to work with our broadcast partners once again to bring the action to our football fans. Our customers can expect a seamless and high-quality viewing experience powered by our reliable and ultra-fast broadband and 5G network. With this year’s World Cup held in Qatar, we believe the favourable time difference will bring even more football fans together to share in the excitement.”

Packages for all 64 matches will be made available on StarHub’s TV+ and IPTV platforms (Channels 251 and 252), Singtel TV, Singtel TV GO (Channels 141 and 142) and CAST, and Mediacorp’s digital entertainment streaming service meWATCH. Singaporeans will also be able to see nine key matches on free TV via Mediacorp Channel 5, the same as for the 2018 FIFA World Cup.