ESPN renews Budweiser FA Cup deal

ESPN has renewed its sponsorship deal with Budweiser for the English FA Cup football competition. The latest deal includes a number of new elements, according to ESPN. Social media integration will underpin the pair’s joint activities. Fans watching or accessing any of the multi-platform content will be encouraged to share their views and opinions on […]

ESPN promotes executives

European sports broadcaster ESPN has promoted a number of programming and digital executives as part of a senior shake up. The company has promoted Simon Potter and Charly Classen as part of the revamp. Potter will take over leadership of the company’s programming and production group across Europe, Middle East and Africa. The former Sunset […]

ESPN launches iPad Player app

Sports channel ESPN has launched a free ESPN Player app on the Apple iPad across the EMEA region. The move is the first time ESPN has made its player on a device other than a desktop computer. The sports streaming service is available from today as a free application on the iPad, downloadable from the […]

Red Bee to supply live subtitling for ESPN UK

Red Bee Media has struck a multi-year deal to supply live subtitles for ESPN UK’s live sports network, beginning this month. The deal marks the first time that ESPN UK’s live sports network is providing live subtitles on all of ESPN’s live coverage of Barclays Premier League, Scottish Premier League, Europa League, FA Cup, England […]

Meeting increased cost of Premier League made “no sense” for ESPN

It made no sense to pay an additional 70% to retain English Premier League rights in the UK, given that telco BT viewed holding the sports rights as a way to defend its broadband business rather than as a profit centre in their own right, Murray Barnett, vice-president, media distribution, ESPN, told CTAM Europe EuroSummit […]

ESPN signs record international MLB deal

Sports broadcaster ESPN has extended its agreement with Major Legaue Baseball (MLB) in a deal reported to be worth in the region of US$5.6 billion (€4.5 billion) over eight years. The deal, which runs from 2014 to 2021 covers rights for the US, Europe, Latin America, Caribbean, Middle East, Africa, Israel, Australia, New Zealand, Pacific […]

ESPN launches multiplatform ESPNFC brand

Sports broadcaster ESPN has launched a new football brand called ESPNFC. ESPNFC replaces ESPNsoccernet as ESPN’s global football brand online and on mobile devices. On mobile, the ESPNFC app offers news and results as well as audio and video content. The app, available on Apple, Windows and Android devices, can be personalised by favourite teams, […]

Disney will focus on Latin America for ESPN International, says Iger

Latin America is now a key focus for Disney’s sports network ESPN internationally according to chief executive Bob Iger. Speaking to analysts following Disney’s third-quarter results, Iger said that, following its decision to exit its ESPN Star Sports Asian joint venture with News Corp and it losing key football rights in the UK, the company […]

ESPN secures French Ligue 1 in UK

ESPN has secured rights to French Ligue 1 football in the UK and has renewed rights to Italian Serie A, Dutch Eredivisie and the Russian Premier League. The agreements all include multimedia rights – across TV and digital media – in the UK and Ireland. ESPN has also extended its deal with Germany’s Bundesliga for […]

ESPN renews German football deal

Sports channel ESPN has renewed its broadcast deal with the DFL, the commercial arm of the German Bundesliga football league, that will see the channel air live matches for three seasons from seasons 2012/13 in the UK and Ireland.   The agreement includes exclusive rights to live television coverage, plus rights to the German SuperCup, […]