Channel 4

Channel 4 launches ‘Dynamic TV’ ad targeting

UK broadcaster Channel 4 has launched Dynamic TV, a data-driven video-on-demand advertising initiative that enables different ads to be served to viewers. The ad system will use first-party data from Channel 4’s more than 18 million registered viewers, delivering bespoke ads based on location, weather, time of day, date and demographics. These ads can be […]

Freeview to launch ‘one-stop-shop’ app for UK television

UK TV platform Freeview is due to launch a new mobile app on January 22, 2019 that it says will act as a “one-stop-shop” for the nation’s most-watched content. The free-to-use app will let viewers stream live channels from the BBC, ITV and Channel 4 and access on-demand content from BBC iPlayer, ITV Hub, All […]

Channel 4 and Facebook team up for weekly news show

Channel 4 has partnered with Facebook for a weekly news show, months after the social media giant rolled out its Watch platform globally.  Uncovered is to launch on Facebook Watch, and will provide in-depth news and analysis from C4 News’ team of domestic and international correspondents who will tackle under-reported series, focusing on a single major […]

Ofcom reappoints Gurassa as Channel 4 chair

UK regulator Ofcom has reappointed Charles Gurassa as the chair of Channel 4 for a further three years. Ofcom is responsible for appointing non-executive members to the Channel 4 Board, subject to Government approval. Gurassa’s re-appointment by Ofcom has been approved by the ecretary of state for Digital, Culture, Media and Sport, Jeremy Wright MP. […]

Channel 4 picks Leeds for national HQ

UK broadcaster Channel 4 has selected Leeds as the base for its national headquarters, alongside creative hubs in Bristol and Glasgow. The long-awaited decision marks the biggest structural change in the organisation’s 35-year history and follows a seven-month process that saw 30 cities around the UK pitch to host C4. The move sees a significant […]

UK PSBs call for new prominence rules to tackle tech giants

The UK’s public service broadcasters have asked the government to guarantee the prominence of their linear and on-demand services in the face of mounting pressure from global giants like Netflix. In an open letter signed by the heads of the BBC, ITV, Channel 4, Channel 5, STV and S4C, the broadcasters urged broadcast regulator Ofcom to modernise […]

Channel 4 appoints chief operating officer

UK broadcaster Channel 4 has confirmed the appointment of Keith Underwood as its new chief operating officer. Underwood took on the role in March while a full recruitment process took place and has position has now been made official. He was previously Channel 4’s director of strategy and technology. As COO Underwood will lead the Channel […]

Channel 4 narrows shortlist for new HQ and regional hubs

Channel 4 has narrowed down the choice of locations for its new national headquarters and two new creative hubs to six UK cities, with Manchester, Leeds and Birmingham all in the running. The UK public service broadcaster said it is now in “advanced negotiations” with the six cities, following a second stage pitch process in […]

Streaming services overtake UK pay TV as viewing revolution gathers pace

Subscriptions to OTT TV services Netflix, Amazon Prime Video and Now TV have overtaken traditional pay TV services in the UK, according to figures compiled by media and telecom regulator Ofcom. According to Ofcom’s latest Media Nations report, which covers major trends in UK television, pay TV revenues also declined last year after a period […]

BBC and Channel 4 reportedly planning £500m bid for UKTV

The BBC is in talks with Channel 4 (C4) to make a £500 million (€565 million) bid to take full control of UKTV, according to The Guardian. BBC Studios is already the owner of 50% of UKTV, but it wants a majority stake in the company as it is a major source of profit for […]