Channel 4

UK government to ‘ensure prominence of PSBs’ on smart TVs

The UK government is to enact new broadcasting legislation with the stated goal of protecting the future of public service media by ensuring that broadcasters’ apps have prominence on digital platforms, according to a report in the Financial Times. According to the report, citing Whitehall officials, the government will set aside legislative time to establish […]

Channel 4 and E4 head for TikTok

UK broadcaster Channel 4 has struck an agreement with social media giant TikTok that will see the launch of accounts for its flagship channel and youth-focused E4 of Channel 4 on TikTok.  The new accounts will feature exclusive content from series Hollyoaks, Made in Chelsea and Pete & Sam’s Reality News, along with clipped content […]

Channel 4 reportedly to show Test cricket for the first time since 2005

Channel 4 has reportedly acquired the right to England’s upcoming series in India in a deal that will see Test cricket return to free TV for the first time in more than a decade in more than a decade. According to The Guardian, the FTA broadcaster has agreed a sublicencing deal with Disney-owned Star Sports, […]

It’s A Sin becomes biggest box set hit for All 4 in record month for streamer

January was the biggest ever month for Channel 4’s catch-up service All 4, driven by the success of drama It’s A Sin. The broadcaster said that viewing figures were up 91% year-over-year, with the Russell T Davies-helmed series already attracting 6.5 million views. The series, which focuses on the AIDS epidemic of the 1980s, has […]

UK broadcasters ‘unlikely to survive’ without overhaul to regulations, claims Ofcom

The UK’s traditional broadcasting industry ‘is unlikely to survive’ without the overhauling of broadcast laws and regulations, claims an explosive report from regulator Ofcom. According to its review of public service broadcasting (PSB), Ofcom has found that public service content is important to audiences and the creative economy but that it is at a critical […]

Channel 4 unveils digital strategy and launches US$40m content fund

UK pubcaster Channel 4 has unveiled a new corporate strategy called Future4, which will see the company accelerate its transition to digital, placing a renewed focus on its streaming services, while also launching a new £30m ($40m) content fund. Channel 4’s CEO Alex Mahon has set out the primary objectives as part of the five-year […]

Amazon secures rights to new UK rugby tournament

Amazon has secured rights to international Rugby Union in the UK in the form of new tournament the Autumn Nations Cup, with matches exclusively available. Live rugby will be available on Prime Video at no extra cost to Prime members, alongside existing sports offerings including US Open Tennis and Premier League football. The Autumn Nations Cup will […]

ViacomCBS hires Channel 4’s Rose as COO

ViacomCBS Networks UK has hired Channel 4’s Sarah Rose as its chief operating officer. The experienced exec joins from the pubcaster, where she most recently served as its chief consumer and strategy officer, responsible for corporate strategy, consumer insight and data science. In total she spent more than 14 years at Channel 4, having joined […]

The Trade Desk seals programmatic ad deal with Channel 4

Demand-side programmatic advertising platform The Trade Desk has struck a deal with UK broadcaster Channel 4, offering advertisers the ability to target the latter’s viewers across its live and on-demand services. The Trade Desk will be one of several demand-side platforms to offer access to Channel 4 inventory programmatically, giving brands access to audiences across […]

Virgin Media takes STV nationwide and adds All 4

Virgin Media has extended the reach of STV Player, the TV app from Scottish commercial broadcaster STV to its entire footprint, giving the latter broader coverage across the UK, and has also added UK pubcaster Channel 4’s All 4 app to its TV platform. STV has agreed a deal with Virgin Media which will enable […]