BT Sport


BT Sport passes 10,000 commercial customers

Over 10,000 UK pubs, clubs, betting shops, hotels and other commercial customers have signed up for BT Sport since the UK telco’s service launched, according to BT.  BT claims to undercut rival BSkyB’s commercial offering by up to 76%, based on an average rateable value of an independent pub being £24,000 (€28,000). The operator recently […]

BT and Virgin Media strike deal for sports channels

BT and Virgin Media have agreed a deal for the carriage of the BT Sport channels on the UK cable platform.  The deal means that BT Sport 1, BT Sport 2 and ESPN will be available to Virgin Media XL TV subscribers at no extra cost, in HD. Customers on other packages will have the […]

BT Sport reaches a million customers

BT’s new sports package can now be received by a million customers, the UK telco and pay TV provider announced. BT is offering the channel free to BT broadband customers, or separately for £12 per month, and is available via YouView, Vision+ or Sky set-top boxes. Online and mobile viewing also available through the BT […]

Red Bee Media expands BT Sport partnership

Red Bee media will provide additional broadcast services, including access services, rich metadata and sports analysis software Piero, as part of an expanded deal with BT Sport. The firm first announced in April that it had been chosen by BT to provide playout, channel and media management services for BT’s new live sports offering, which […]

BT Sport goes live

BT today launches its new sports channel line-up today, along with the new BT Sport website and an app selected Apple and Android smartphones and tablets. BT’s suite of BT Sport 1, BT Sport 2 and ESPN goes live at 6pm this evening, and are available to subscribers via BT’s TV service or on Sky. […]

BT Sport signs Scottish Rugby partnership

BT Sport, the new sports network line-up by UK telco and pay TV operator BT, will feature as the shirt sponsor for Glasgow Warriors and Edinburgh Rugby as part of a four-year sponsorship deal with Scottish Rugby. Commenting on the deal, Marc Watson, chief executive of TV for BT Retail, said: “This is part of […]

BT Sport receives half a million sign-ups

BT reported a “strong start” for its new sports channel line-up with more than half a million households now having ordered BT Sport ahead of its August 1 launch.  However, net additions for BT’s TV service in the quarter ending June 30, came in at just 23,000 taking the customer base to 833,000, as the […]

BBC and BT Sport to share FA Cup rights

The BBC and BT Sport are to share rights to English FA Cup football under a new four-year deal. The agreement with the Football Association will see the return of the competition, free-to-view, on BBC 1 and on BBC Sport, which is free to BT Broadband subscribers. Coverage of the competition will be available on […]

BT Sport taps ‘digital beer mats’ to pull viewers

BT is delivering beer mats, bar towels and posters to pubs and clubs that have signed up to take its sports channels, printed with QR codes that customers will be able to scan to activate video content, including sporting highlight clips on their smartphones. The QR codes will also allow users to vote on sporting […]

BT Sport teams with Boomerang for magazine show

BT Sport has teamed up with production company Boomerang to co-produce a new live sports chat show presented by broadcaster Clare Balding. The weekly sports magazine show will feature interviews and discussions of sporting interviews. The programme will launch on BT Sport on  August 8, and will be recorded in front of a studio audience […]