BT has launched a new large-screen BT Sport app for Xbox, Samsung Smart TVs and Apple TV.
It will also feature on-demand content, highlights, TV listings and, from later this year, the BT Sport 4K UHD channel.
“We’re creating even more ways for our customers to watch their favourite sport in stunning high definition, wherever they are,” said BT consumer division CEO, Marc Allera.
“Making BT Sport available on Apple TV, Samsung TVs and Xbox is just one of the ways we’re bringing great sport to even more customers and creating the best sports viewing experiences in the UK.”
BT Sport said it has more “exciting enhancements” planned and that its customers will be among the first to experience live sport in High Dynamic Range (HDR) this year. Further details will be announced “in due course”.
BT’s sport arm is also developing plans for ‘object-based broadcasting,’ which will let viewers personalise and control some aspects or objects of programmes, such as audio or graphics.
The HD HDR footage was broadcast on a range of devices, including Samsung’s S9 smartphone, via a new beta version of the BT Sport App using mobile operator EE’s 4G network.