Hans Kornmann, CEO and founder of Divitel explains to DTVE how technology can empower service providers to manage their video distribution and deliver a superior user experience.
What do you see as the main challenges facing video service providers in distributing their content cost-efficiently while maintaining high levels of quality and reliability?
Service providers today are dependent on social media and customer service to know the status of their overall service quality. This way, they only detect the serious cases, much too late, damaging brand awareness in the process. Because of this lack of insights, operations experts make changes based on guesswork, not facts, often causing new problems instead of fixing them, making the whole process expensive and reactive. Not to mention that when quality issues are not fixed fast and accurately, viewers churn. What makes matters worse is the increasing number of technology components that make up a TV/video distribution architecture, and the high pace at which these components change, making the process of upgrade and maintenance expensive and difficult to manage.
In today’s hyper competitive market, this situation can no longer be sustainable.
What does the Divitel Quantum Platform provide for service providers and what, in your view, are the features that differentiate it from the competition?
The Divitel Quantum Platform empowers humans, allowing them to know, at all times, the status of their video distribution across silos and teams. It is a scalable, end-to-end, automated diagnostics monitoring infrastructure consisting of technology and monitoring locations, placed on top of the existing video delivery ecosystem. This architecture extracts all the data generated by the different silos/software components and unifies it so users can access the data from one point.
The solution monitors end-to-end availability, quality of service, reliability, devices and all connected technology components. Our experts code their extensive knowledge of video distribution processes into it, along with workflows to detect service failures and anomalies quickly and accurately through intelligent dashboards and alarms.
The platform contains different out-of-the-box elements, which we will configure to adjust to any existing legacy video distribution ecosystem.
It enables fact–based decisions so changes made are always the right ones, not causing further deterioration.
This way, root cause detection can be reduced by 80%, meaning that time to recover is cut in half and operational margins increased by 30%, depending on the specific deployment. But this is not only about increasing efficiency and reducing operational costs. Most importantly, service quality will improve, creating happier viewers and reducing churn at the same time.
This innovative and proven approach to video distribution is the reason Divitel has recently been appointed Global Innovator by the World Economic Forum.
What are the main ways in which Artificial Intelligence and Machine Learning can help video distribution become more efficient and improve Quality of Experience?
In order to detect service failures fast and accurately, we apply different artificial intelligence and machine learning principles. One example is the use of clustering techniques to create the labelled data sets needed for anomaly detection. Another example is the classification of produced log information when collecting data into a data lake and transforming it into insights.
How do you see the video distribution technology ecosystem evolving in the next two to three years?
In the coming years, video distribution will undergo a true transformation. We will increasingly keep coding human knowledge into it, making it increasingly intelligent, until systems become fully autonomous. Divitel is happy to be in the driver’s seat of this innovation that will revolutionise the world of media and entertainment.
For more information, visit divitel.com
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