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Vodafone TV arrives on LG TVs in Spain

Vodafone España has made its TV service available via an app download on LG smart TVs, a move it said would increase the options its customers have to watch its TV services on new platforms.

The latest smart TV integration adds to a widening range of alternative ways to consume Vodafone TV in Spain. The service is already available on Samsung, Sony, TCL, Philips and Xiaomi smart TVs as well Chromecast and Amazon Fire HDMI sticks, enabling Vodafone customers to use the service without a set-top box.

In the case of LG, users can download the app from the LG Content Store provided they have a post-2020 model with the webOS 5.0 or 6.0 operating systems.

Users of the smart TV app have access to live channels, video-on-demand, seven-day catch-up and DVR functionality and can chanbe audio and subtitling options, view recommendations and ad content to their favourite lists.

In other Spanish news, regulator the CMNC has reported that total TV and radio revenues surpassed €1 billion in the second quarter of this year.

The figure represents growth of 24.4% year-on-year from the pandemic-hit second quarter of 2020.

TV and radio ad revenues in Q2 passed €540.3 million, up 70% on the previous year. Atresmedia took a 43% share of ad revenues, with Mediaset España taking 40.7%.

Pay TV subscribers numbered 8.3 million at the end of the quarter, down 111,000 on the previous three months. IPTV accounts for the bulk of pay TV with 4.766 million subs, although only online TV registered quarter-on-quarter growth, rising from 1.899 million to 1.919 million.

Cable TV subs numbered 1.255 million, while satellite subs numbered 364,000.

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