Intelligence


Webinar | TV as an app: a revolution in content consumption

The proliferation and appeal of streaming services has accustomed vast numbers of consumers to ‘TV as an app’– viewing their favourite shows via a range of apps that can be downloaded to phones, tablets or the main screen in the living room.

App-based viewing is on the rise, even if it is not yet universal. But what does this mean for the broader spectrum of video service providers?

Presenting exclusive findings on this topic from DTVE’s Annual Industry Survey, Stuart Thomson, Editor of Digital TV Europe, will be joined by TV streaming specialist Zattoo and its Head of Sales TV Platform, Julian Hens to discuss how far and how fast TV viewing will migrate to app-based experiences and the challenges and opportunities accompanying this shift.

  • Does TV as an app offer a superior viewing experience?
  • What types of content are best suited to app-based viewing?
  • What is the best TV strategy for multi-play service providers?
  • What kind of viewing experience are consumers looking for?

Webinar speakers:
Julian Hens, Head of Sales TV Platform, Zattoo
Stuart Thomson, Editor, Digital TV Europe

Watch the webinar on-demand now

 

Tags: Zattoo