The TV user interface is the shop window of TV services, providing operators with a way to communicate their content proposition directly to subscribers. As content offerings converge and operators look to aggregate multiple apps, the UI is also becoming ever more important as a differentiator in its own right.
But what qualities does a UI home page need to draw customers into the store? And how can TV operators best use the home page to meet their goals?
Digital TV Europe surveyed a broad range of industry insiders for their views on the key elements that make the UI effective as a tool to attract and retain subscribers, the extent to which personalisation of the experience can make a difference and the uses to which the home page can be put by marketing teams. Our in-depth report is now available to view free of charge.
ICYMI: France’s Hadopi counts cost of piracy: 12m users, €1bn loss of earnings digitaltveurope.com/2020/12/04/fra… https://t.co/HoDpfcvyTC
05 December 2020 @ 21:34:00 UTC
DTVE Digital Symposium 2020 - Keeping up with the customer: Quality of Experience and subscriber retention
05 December 2020 @ 13:00:01 UTC