Report | The State of Online Video

Viewers globally are watching more online video and as a result, traditional broadcast television viewing time continues to fall, narrowing the now slim lead broadcast has over online viewing.
For audiences aged 35 and younger, online viewing time already exceeds traditional broadcast.
With this shift, cord-cutting trends continue. However, it’s interesting to note that cable and satellite TV subscribers on average have more SVOD services than non-cable subscribers.