HBO Max undercuts Netflix with promo pricing

AT&T is looking to fly out of the gates with upcoming streamer HBO Max by offering a promotional discount that brings it below the price of Netflix. With less than a month until launch, the operator said that customers who sign up to the streamer ahead of launch will receive a 20% discount at US$11.99 […]

Extraction on course to be Netflix’s most watched original movie ever

Netflix’s latest big budget gamble is set to pay off, with Extraction on course to be the streamer’s most-watched original movie ever.  In a statement on Twitter, the SVOD announced that the Chris Hemsworth vehicle “is well on its way to becoming the biggest-ever film premiere on Netflix – with a projected 90 million households […]

Western Europe SVOD ‘set to double’ by 2025 as coronavirus boosts numbers

Western Europe is set to see SVOD subscriptions double to over 197 million SVOD by 2025, up from 88 million at end-2019, with the coronavirus lockdown providing a major boost, according to data from Digital TV Research. According to the research outfit, about 45 million SVOD subscribers will be added in 2020 alone as the […]

Netflix is riding high, but must brace for inevitable post-lockdown churn

If there is one company that is benefiting from the global lockdown, it is Netflix. The streamer this week announced a quarterly increase of 15.77 million signups, a total that was over double its target of seven million and undoubtedly helped along by the ongoing global lockdown. Netflix even surpassed Disney’s market cap for a […]

Netflix smashes target with 16 million signups in Q1

Netflix subscriber numbers have surged by almost 16 million over the last quarter as the streamer felt the impact of the Covid-19 lockdown and scored successes with Tiger King and La Casa De Papel (aka Money Heist). The world’s biggest SVOD said that it had gained 15.77 million paid customers over the past three months, […]

Over 700 fake Netflix websites appear in one week as scammers look to exploit pandemic

While streaming services are seeing record viewership as a result of the ongoing global pandemic, hackers are creating counterfeit sites to capitalise on the interest and potential confusion. According to security firm Mimecast, more than 700 websites impersonating Netflix appeared online between April 6 and Easter Sunday on April 12. Similarly, Disney+ saw four copycat […]

Netflix reaches record share price, surpasses Disney market cap

Netflix has been at the top of the entertainment tree for a long time for many, but that has been backed up for the first time in the stock market with the streaming firm surpassing Disney. On the morning of April 14, Netflix’s stock rose to an all-time high of US$430.00, beating its record of […]

Money Heist hits highs while Tiger King benefits from slow burn

Netflix’s hit Spanish drama La Casa De Papel (aka Money Heist) was the most in-demand show in the world last weekend while details have emerged of docuseries Tiger King’s slow-burn success, according to two ratings outfits. Tiger King reached 34.3 million unique viewers in the US in the 10 days following its launch on 20 […]

Ampere Analysis: SVOD streamers ramping up reality content

SVOD streaming providers significantly ramped up the amount of reality TV programming on their services last year, according to data from Ampere Analysis. According to the research outfit, reality programming was the second-most commissioned genre for linear services and third-most commissioned genre for video on-demand services in 2019. Netflix in particular has increased the amount […]

Dubbing key to Netflix international strategy

Netflix’s local strategy for key markets such as Japan, France and Germany is focused on dubbing, new research has found. According to Ampere Analysis, Netflix’s content in most non-English speaking territories is made up of 90% foreign-language content. The research says that even though Netflix’s focus on creating local original content has improved, it still […]