Netflix


CEE SVOD set to more than double

Central and eastern Europe is set to more than double its subscription video-on-demand base over the next five years, according to Digital TV Research. According to the research outfit, the region will have 26.19 millionSVOD subscriptionsby 2024, up from 10.02 million recorded by end-2018. Russia will supply 8.77 million to the 2024 total, with Poland […]

Netflix promises more viewing data as it beats expectations

Netflix bosses have promised to reveal more data around the viewership of its programming after reporting a 22% revenue rise for Q1, 2019. Chief content officer Ted Sarandos said that the streamer would be rolling out more specific and granular data over the next few months, “First to our producers, then our members, and of course, […]

TF1 ‘optimistic’ about Salto, teams up with Netflix for period drama

French commercial broadcaster TF1’s CEO Gilles Pélisson remains “optimistic” about the prospects for Salto, the subscription video-on-demand service JV between TF1, fellow commercial player M6 and public broadcaster France Télévisions, despite delays in getting the project off the ground. Speaking at the Series Mania event in Lille yesterday, Pélisson said that the partners in the […]

Ovum: On Netflix’s quest for “moments of truth”

Since 2013, Netflix’s stated aim has been to win “moments of truth.” That is, those points in time when someone chooses to watch Netflix, rather than do something else. More recently, the company has said its greatest competitor for attention is phenomenally popular video game Fortnite, suggesting it has little to worry about from its […]

Netflix’s Hastings says no to joining Apple service

Netflix CEO Reed Hastings has confirmed that Netflix will not be part of the new Apple streaming offering, details of which are expected to be unveiled next week. Speaking at a press event, Hastings said that Netflix’s goal was to have people watch its content on its own service, and that the streaming giant would […]

Netflix and BBFC agree age ratings partnership

Netflix and the British Board of Film Classification (BBFC) have agreed a new age ratings partnership for content to meet what they say is demand from parents for greater consistency across video on demand and online games platforms. The BBFC will work with Netflix to move towards classifying all content on the streaming service using BBFC […]

Netflix hires new international film chief

Netflix has hired the head of London-based STXInternational David Kosse to head up its international film division. As VP of international film, Kosse will oversee all international production and acquisition for the company and focus on non-English language films. In Netflix’s London office, Kosse will be joined by Funa Maduka, who will serve as director […]

Netflix marketing chief stepping down

Netflix’s chief marketing officer Kelly Bennett is to step down from the company after seven years in the role. Bennett joined Netflix in 2012 and has led the company’s marketing efforts as it went from 26m subscribers to 139m global members. He’s been instrumental in creating a campaign approach for Netflix’s original content, according to […]

Orange Spain launches two more integrated Netflix options

Orange España has launched two new packages with Netflix integrated as part of the offering that include an additional data line. The two packages – part of Orange’s overall Love-branded service offering – are Intenso Max and Experto Max. Intenso Max includes 30GB of mobile data, a mobile line with unlimited calls and another with […]