Netflix


Netflix opens Paris office, agrees 2% tax on revenues

Netflix has opened a fully staffed Paris office, while agreeing to a 2% tax on annual revenues in France. The French office – which follows bases in Amsterdam and London – will have around 20 staff who will be a mix of new hires and employees relocating from Amsterdam, where the streaming giant opened shop […]

YouGov: Netflix the most liked brand among millennials

Netflix was the most positively talked about brand among UK millennials for the second year in a row, according to new research by YouGov. The subscription video-on-demand service ranked higher than second-place Spotify, third-place Primark, fourth-place Apple and fifth-place Facebook, in a top-10 that was dominated by tech firms. In total, 77% of the 18-34 […]

Netflix starts to experiment with HDR-enhanced UI

Netflix has started to introduce “experimental HDR images” to the Netflix app on games consoles in a bid to enhance its user interface. The high dynamic range images will be available to Netflix subscribers using the app on an HDR enabled PS4 Pro, Xbox One S or X console, via an HDR-capable TV. “Netflix has […]

Netflix appoints Axel Springer CEO to the board

Netflix has appointed the CEO and chairman of digital publisher Axel Springer, Mathias Döpfner, to its board of directors. Döpfner joined Axel Springer as editor-in-chief of German newspaper Die Welt in 1998 and has been CEO of the company since 2002, overseeing Axel Springer’s overall growth and digital transformation. Commenting on the appointment, Netflix co-founder […]

Netflix now has 50 local partners and growing

Netflix now has more than 50 local partners in 25 countries, with the SVOD giant committed to doing more deals in order to drive further growth and promote ease of use for the viewer. These were a couple of points raised by Maria Ferreras, Netflix’s vice-president of business development for Europe, the Middle East and […]

Telefónica: Netflix integration, a new kids app and 4K box rollout

Telefónica is to integrate Netflix in its TV service by the end of the year as part of a series of measures to boost its TV offering. The telco has also committed to revamp its service with the rollout of new set-tops and its Aura voice assistant, as well as the deployment of a new app […]

Netflix looks to merchandising

Netflix this week appointed ex-Disney parks and resorts retail and merchandise chief Christie Fleischer to help the streaming giant develop its consumer products portfolio around original series and films. Fleischer will head up a team focused on consumer products, retail and licensee partnerships, publishing, interactive games, merchandising and experiential events. The move highlights the emerging […]

Netflix hires Disney exec in consumer products push

Netflix has appointed former Disney executive Christie Fleischer as it looks to boost its consumer products portfolio for Netflix original series and films. Fleischer joins the online streaming giant this week as global head of consumer products, overseeing retail and licensee partnerships, publishing, interactive games, merchandising and experiential events. Based in Los Angeles she will […]

Netflix appoints first head of ‘inclusion strategy’

After firing its former PR chief for using racist language, Netflix has now hired an inclusion strategy expert to help eradicate barriers based on race at the company. Verna Myers has been named vice president of inclusion strategy. The news arrives after Netflix’s former PR chief, Jonathan Friedland, was fired for making “insensitive” remarks in […]

Netflix appoints Facebook’s VP of communications

Netflix has appointed Facebook’s vice-president of communications, Rachel Whetstone, as its chief communications officer. Commenting on the appointment, Netflix CEO Reed Hastings described Whetstone as a “proven communications leader and a strong addition to the Netflix team”.  “Her deep knowledge and international expertise will be invaluable as we bring Netflix and its expanding line-up of […]