TikTok leapfrogs Netflix as second favourite US app

TikTok has leapfrogged Netflix to become the second most popular app in the US, with only YouTube retaining the crown for under 35s viewing, according to new research from Omdia. The findings, which come from Omdia’s latest consumer survey, show that TikTok remains heavily skewed by age and occupies sixth place for those aged 35 and over. […]

Netflix lays out dates, prices and small print for new ad-supported tier

Streaming giant Netflix will launch its heavily-flagged ad-supported tier next month. The snappily-titled Netflix Basic With Ads will debut in Canada and Mexico on November 1st then the US on November 3rd.. The low cost plan will also be available in Australia, Brazil, France, Germany, Italy, Japan, South Korea, Spain and the UK. Although pricing […]

Netflix talks up ‘local plus variety’ response to subscriber challenge

Netflix is doubling down on its domestic-first commissioning focus as it attempts to stem subscriber decline around the world, with its head of EMEA, Larry Tanz, and Italian chief, Tinny Andreatta, talking up the “local plus variety” strategy. The streamer has been out in force at markets over recent months, including the Edinburgh TV Festival in the in August, as […]

Streaming giant Netflix joins UK measurement panel BARB

After years of keeping its viewing figures shrouded in mystery, streaming platform Netflix has joined the BARB audience measurement panel; the first time the SVOD platform has signed up to an official industry currency. The timing is presumably linked to the company’s decision to introduce an ad-supported tier to its service. From November 1, BARB […]

Vodafone Deutschland offering GigaTV plus Netflix from €4.99

Vodafone Deutschland is offering its GigaTV service in combination with Netflix from €4.99 a month as part of its autumn promotional drive. New TV customers who opt for the GigaTV Cable incl. Netflix contract in connection with a new or existing cable Internet connection from Vodafone pay 4.99 euros per month for the first six […]

Omdia: 60% of Netflix subs will be on ad-supported tier

Three out of five Netflix subscribers will be on the streamer’s ad-supported tier by 2027, according to research outfit Omdia. Omdia estimates that by that date nearly 60% of global Netflix subscribers will be on the ad-supported tier. This change will happen through a combination of new subscriber acquisition and downgrading of existing subscribers to […]

Netflix settles Bridgerton musical lawsuit

Netflix has settled its lawsuit with the creators of a musical based on its hit series Bridgerton. The streaming leader launched legal action against Abigail Barlow and Emily Bear in August after they took their trending social media idea for a Bridgerton musical to the stage at a sold-out Kennedy Center in Washington DC. The […]

Netflix sets 40 million ad user goal for Q3 2023

Netflix is targeting 40 million ad-supported users by 2023, according to sources inside the company. The streamer will launch its ad-supported tier on November 1 in countries including the US, Canada, the UK, France and Germany. Pricing is yet to be revealed, but it has previously been reported that the company had internally decided on […]

Netflix expands Ubisoft partnership with exclusive Assassin’s Creed game

Netflix has announced an expanded partnership with French game publishing giant Ubisoft. The pair had already been in collaboration to develop a live-action series based on the popular Assassin’s Creed videogame franchise, but revealed further collaboration at the publisher’s Ubisoft Forward event.  This latest announcement comes with the reveal of three games to bolster Netflix’s […]

Reducing cloud usage at top of the agenda for cost-cutting Netflix

Following two consecutive quarters of subscriber decline, Netflix is looking for ways to cut costs. According to the Wall Street Journal, the most pressing issue for the company that has laid off more than 400 staff this year is its rapidly rising cloud computing costs. The company has aspirations to reach 500 million global subscribers […]