Netflix


Netflix most important TV source for US viewers says report

Netflix is the most indispensable TV source for US consumers. According to a new survey from Hub Entertainment Research, when asked which networks and sources they’d keep if choices were limited, 39% of respondents said that Netflix is their first choice, 11 points higher than CBS in second place. Laying clear the generational difference, this […]

Netflix rolls out top 10 feature following Mexico and UK trials

Netflix will roll out its top 10 rankings universally following successful trials in Mexico and the UK. The company initially launched the feature, which shows the 10 most popular series and movies on any given day on the platform in the user’s country, in mid-2019. CEO Reed Hastings said then that the experimental feature is […]

Netflix launches ultra-low-cost promotion in India

Netflix has launched an ultra-cheap one month trial for new customers in India.  As part of a promotional offer, select new customers will be able to use the streamer for INR5 (€0.06) for their first month. Following this trial, the users will then be able to select from the INR199 (€2.55) mobile plan, the INR499 […]

BT revamps pay TV packages with flexible structure

BT has launched a range of new ‘flexible’ TV packages as it looks to disrupt the UK’s pay TV market and keep pace with the rising tide of streamers.  Launching on February 21, the company will offer 24-month flexible TV packages which are designed to allow customers to upgrade, downgrade and add bolt-ons on a […]

Samsung becomes Netflix’s official mobile entertainment partner, gets exclusive content

Samsung has announced a deal with Netflix to become the streamer’s official mobile entertainment partner.  The deal will see improved product integration and content made exclusively available on Samsung’s newly announced range or smartphones. Speaking at Samsung’s launch event for the phones in San Francisco, Netflix chief marketing officer Jackie Lee-Joe said: “In the coming […]

Netflix was pressured to remove nine titles by governments, new report reveals

Netflix removed nine titles between 2015-20 as a result of censorship pressures from governments, the company has revealed. The streamer has released its first transparency report which is designed to show Netflix’s environmental, social and governance performance. The standout information from the Environmental Social Governance report is that of films and series removed from the […]

Liberty Global extends Netflix deal

Liberty Global has renewed and extended its distribution partnership with Netflix. The parties have announced a multi-year deal that will see over 11 million customers have access to the Netflix service. Liberty Global’s Virgin Media was the first TV operator in Europe to launch Netflix within its platform, with the company now noting that half […]

Netflix allows users to turn off autoplay

One of Netflix’s most-requested features is now available to users – the ability to turn off homepage autoplay. Since 2016, users scrolling through the smart TV Netflix app have been presented with trailers and clips as a taster of the film or show. At its launch, the company’s director of product innovation Stephen Garcia said […]

Will Netflix look eastwards as the US becomes more congested in 2020?

The end of 2019 was an overachievement for Netflix. This is not an editorialised judgement, but rather one from the company itself.  In Q4, the company added 8.8 million subscribers, notably more than its forecast 7.6 million growth. Streaming ARPU increased by 9% year-over-year and it met its full year operating margin target of 13%. […]

Swisscom integrates Netflix in Swisscom TV X offering

Swisscom is launching a new TV package that incorporates Netflix at a discounted price. The new offering, Swisscom TV X, will include Netflix’s standard HD package alongside a large number of pay TV channels, ,seven-day catch-up TV and 1,200 hours of recording time for CHF50 (€47) a month. For an additional CHF5 a month, customers […]