Netflix confirms launch of mobile-only plan in India

Netflix has officially announced the launch of a mobile-only streaming plan. The cheaper offering is set to launch in India during Q3 and will initially be aimed at developing markets. It follows testing of a cheaper plan earlier this year in select countries. With this plan, customers will have the full Netflix library, but it […]

Netflix suffers tricky Q2 with waning subscriber growth

As the SVOD race is heating up, Netflix has suffered its first significant stumble.  In its Q2 results, the global market leader confirmed that it failed to reach its subscriber target and actually lost subscribers in the US.  Paid membership grew by 2.7 million, less than the 5.5m in Q2 a year ago and the […]

Mirada integrates Netflix into Iris platform, roll out with Mexico’s izzi

TV technology provider Mirada has integrated Netflix within its Iris multiscreen product, with its first deployment to izzi’s pay TV platform in Mexico. The Netflix integration means that all of Mirada’s customers with an agreement with Netflix will now have the option to provide their subscribers with access to the streaming service on set-top boxes […]

Netflix subs up almost 200% in South Korea

Subscriptions to Netflix in South Korea have risen by 192% year-over-year. According to smartphone app service market research company Wiseapp, subscriber numbers in the country have nearly tripled to reach 1.84 million. This is a significant increase when compared with June 2018’s subscriber count of 630,000. The majority (38%) of South Korean Netflix subscribers are […]

Nielsen viewer stats differ from Netflix Stranger Things claim

The eagerly-awaited third season of Netflix hit Stranger Things has captured the pop culture zeitgeist and Nielsen has confirmed its impressive viewing figures.  According to the measurement organisation, 19.7 million viewers watched the first episode of Stranger Things 3 between July 4-8. The previous season’s first episode saw 17.7 million viewers for the same period. […]

Netflix hires BBC Studios CMO as marketing chief

Netflix has hired BBC Studios’ chief marketing officer Jackie Lee-Joe as its CMO. The Australian exec, who has served as CMO for BBC Studios since 2015, will take over from Kelly Bennett, who is retiring this year after seven years with the streaming giant. The London-based executive, who has been appointed after a four-month search […]

The SVODs are coming – what Netflix must do to remain at the front of the pack

Netflix is undoubtedly at the top of the pecking order when it comes to SVODs globally – and its rivals are not even close.  In terms of satisfaction, Netflix customers are far more engaged with the content on offer than their rivals, and the record-breaking viewing figures for the latest season of Stranger Things (pictured) […]

Netflix subscribers “much more engaged with content” than Hulu and Amazon users

Netflix customers are less likely to complain about dissatisfaction with content and technical problems than users of Amazon Prime Video and Hulu. According to a new report from Strategy Analytics looking into the conversations being had by SVOD subscribers, Netflix users are much more likely to spend time discussing characters and storylines in great detail, […]

Taiwan makes advances in June Netflix ISP Speed Index

Netflix has unveiled its ISP Speed Index for June, with Taiwan, Ecuador and the Dominican Republic making the most significant gains.  The Netflix ISP Speed Index is a monthly update from the company on which internet service providers (ISPs) are best equipped to deal with streaming the service’s content at peak hours. Two Taiwanese services […]

Netflix’s Stranger Things 3 breaks records

The critically acclaimed third season of Stranger Things has broken Netflix’s viewing records.  The flagship show was watched by 40.7 million households worldwide in its first four days following its launch on July 4.  Netflix on Twitter confirmed that this was “more than any other film or series” in the first four days of streaming.  […]

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