Netflix reportedly passes one million ad-supported subs

Netflix has reportedly passed the milestone of one million subscribers for its recently-launched low-cost ad-supported tier. According to Bloomberg, citing internal company data, the user base for the service grew by 500% in the first month after launch and by another 50% in its second month. Bloomberg also reported, citing unnamed sources, that Netflix had […]

Netflix turns the page

Adieu then to Reed Hastings, who is handing the baton of leading Netflix’s quarterly earnings to new co-CEOs Ted Sarandos and Greg Peters. Netflix’s unexpected surge in subscriber additions for the final quarter of 2022 has allowed Hastings to exit on a high note, and has provided further evidence that this company can never be […]

Netflix beats expectations as Reed Hastings steps down

Netflix has reorganised its senior leadership, with co-founder Reed Hastings stepping down as co-CEO to become executive chairman of the streaming giant, which has increased its subscriber base to almost 231 million. Greg Peters, the former COO, has been elevated to co-CEO alongside Ted Sarandos, whose chief content officer duties have been handed to Bela […]

Spanish research firm flags up risk to Netflix of restricting password sharing

Global streamer Netflix ended 2022 on a high, with Q4 results beating expectations. But Spanish research firm Barlovento Comunicación has issued a warning that plans to restrict the use of shared accounts might result in subscriber churn. In the most recent edition of its Barómetro TV-OTT survey, the firm reported that 56.9% of the population […]

Investors on a knife edge as Netflix prepares to reveal Q4 results

All eyes will be on Netflix’s fourth quarter 2022 results when they are released at 1500 PT today. But new research from Kantar has provided a sneak preview of what to expect. On the plus side, Kantar has confirmed that Tim Burton-directed Wednesday has been a soaraway success, directly responsible for adding 7% of the […]

Netflix unveils plans for engineering hub in Poland

Netflix has doubled down on its commitment to Poland by announcing plans for a new engineering hub in capital city Warsaw. Although the goal is for the hub to support Netflix’s international activities, the decision to position it in Poland is a clear indication that the streamer regards the country as a key market within […]

Amazon Prime and Disney+ close gap on Netflix in Italy

Italy’s Communications Authority Agcom has published a report which shows the state of play in Italian media and telecoms as of September 30, 2022. Among its key findings is that the Italian SVOD sector shrank by 2% in September 2022, compared to the same month in 2021 (down 287,000 to 15.3m). However, the picture across […]

Netflix’s new ad tier starts slowly in the US

Data from US research firm Antenna suggests that Netflix has made a slow start with its new ad-funded tier, the snappily-titled Netflix ‘Basic With Ads’. According to Antenna, which released its finding over the festive holidays, only 9% of US sign-ups in November were to Basic with Ads, making it the least popular of four […]

Paramount+ and Netflix celebrate impact of seasonal blockbusters

December was a good month for streaming platforms bearing blockbuster movies. Among top performers over the holiday season was Top Gun: Maverick, which broke viewing records on Paramount+. Also popular was Netflix’s Glass Onion, A Knives Out Mystery, which was released in the few days before Christmas. At Paramount+, Top Gun: Maverick launched as “the […]

Parrot Analytics: Netflix shows still topping Russian in-demand list

The official non-availability of Netflix in Russia does not seem to have dented the popularity of the streamer’s content in that country, according to the latest ‘in-demand’ data from Parrot Analytics. Parrot Analytics analyses the demand for recent popular digital titles across international markets, based on the application of artificial intelligence to expressions of demand […]

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