Netflix has reportedly passed the milestone of one million subscribers for its recently-launched low-cost ad-supported tier. According to Bloomberg, citing internal company data, the user base for the service grew by 500% in the first month after launch and by another 50% in its second month. Bloomberg also reported, citing unnamed sources, that Netflix had […]
Adieu then to Reed Hastings, who is handing the baton of leading Netflix’s quarterly earnings to new co-CEOs Ted Sarandos and Greg Peters. Netflix’s unexpected surge in subscriber additions for the final quarter of 2022 has allowed Hastings to exit on a high note, and has provided further evidence that this company can never be […]
Netflix has reorganised its senior leadership, with co-founder Reed Hastings stepping down as co-CEO to become executive chairman of the streaming giant, which has increased its subscriber base to almost 231 million. Greg Peters, the former COO, has been elevated to co-CEO alongside Ted Sarandos, whose chief content officer duties have been handed to Bela […]
Global streamer Netflix ended 2022 on a high, with Q4 results beating expectations. But Spanish research firm Barlovento Comunicación has issued a warning that plans to restrict the use of shared accounts might result in subscriber churn. In the most recent edition of its Barómetro TV-OTT survey, the firm reported that 56.9% of the population […]
All eyes will be on Netflix’s fourth quarter 2022 results when they are released at 1500 PT today. But new research from Kantar has provided a sneak preview of what to expect. On the plus side, Kantar has confirmed that Tim Burton-directed Wednesday has been a soaraway success, directly responsible for adding 7% of the […]
Netflix has doubled down on its commitment to Poland by announcing plans for a new engineering hub in capital city Warsaw. Although the goal is for the hub to support Netflix’s international activities, the decision to position it in Poland is a clear indication that the streamer regards the country as a key market within […]
Italy’s Communications Authority Agcom has published a report which shows the state of play in Italian media and telecoms as of September 30, 2022. Among its key findings is that the Italian SVOD sector shrank by 2% in September 2022, compared to the same month in 2021 (down 287,000 to 15.3m). However, the picture across […]
Data from US research firm Antenna suggests that Netflix has made a slow start with its new ad-funded tier, the snappily-titled Netflix ‘Basic With Ads’. According to Antenna, which released its finding over the festive holidays, only 9% of US sign-ups in November were to Basic with Ads, making it the least popular of four […]
December was a good month for streaming platforms bearing blockbuster movies. Among top performers over the holiday season was Top Gun: Maverick, which broke viewing records on Paramount+. Also popular was Netflix’s Glass Onion, A Knives Out Mystery, which was released in the few days before Christmas. At Paramount+, Top Gun: Maverick launched as “the […]
The official non-availability of Netflix in Russia does not seem to have dented the popularity of the streamer’s content in that country, according to the latest ‘in-demand’ data from Parrot Analytics. Parrot Analytics analyses the demand for recent popular digital titles across international markets, based on the application of artificial intelligence to expressions of demand […]
