Dubbing key to Netflix international strategy

Netflix’s local strategy for key markets such as Japan, France and Germany is focused on dubbing, new research has found. According to Ampere Analysis, Netflix’s content in most non-English speaking territories is made up of 90% foreign-language content. The research says that even though Netflix’s focus on creating local original content has improved, it still […]

Free Netflix promotion is a scam, streamer confirms

Any messages of a coronavirus-related promotion from Netflix are fake, the streaming giant has confirmed. As the world becomes increasingly housebound as a result of the global pandemic, a number of companies – ranging from AMC’s Shudder to PornHub – are offering extended free trials, but Netflix is not one of them. A number of users […]

Disney postpones French Disney+ rollout as major streamers agree to reduce bandwidth usage

The roll-out of Disney+ has been delayed across France in the wake of the coronavirus outbreak, following a request from the country’s government concerned about the increasing strain on broadband services. The much-anticipated service had been due to launch in France on 24 March, in line with numerous other European countries including Ireland, the UK, […]

Netflix agrees to curb European bandwidth by 25% for 30 days

Netflix has agreed to reduce its bandwidth usage across Europe as the continent battles to stay online amidst the coronavirus pandemic. On Wednesday, EU internal market and services commissioner – and former France Télécom CEO – Thierry Breton tweeted that he had spoken to Netflix CEO Reed Hastings about ensuring an adequate amount of bandwidth […]

Netflix produced nine times more content than Amazon in 2019 with international expansion key

Netflix’s clear focus on original content has been underlined by a new report which revealed the streamer launched about nine times as much original programming as primary competitor Amazon Prime Video. According to new figures from Omdia’s Original Online Production Report – 2020, Netflix released 2,701 hours of original programming in 2019, compared to 314 […]

Netflix most important TV source for US viewers says report

Netflix is the most indispensable TV source for US consumers. According to a new survey from Hub Entertainment Research, when asked which networks and sources they’d keep if choices were limited, 39% of respondents said that Netflix is their first choice, 11 points higher than CBS in second place. Laying clear the generational difference, this […]

Netflix rolls out top 10 feature following Mexico and UK trials

Netflix will roll out its top 10 rankings universally following successful trials in Mexico and the UK. The company initially launched the feature, which shows the 10 most popular series and movies on any given day on the platform in the user’s country, in mid-2019. CEO Reed Hastings said then that the experimental feature is […]

Netflix launches ultra-low-cost promotion in India

Netflix has launched an ultra-cheap one month trial for new customers in India.  As part of a promotional offer, select new customers will be able to use the streamer for INR5 (€0.06) for their first month. Following this trial, the users will then be able to select from the INR199 (€2.55) mobile plan, the INR499 […]

BT revamps pay TV packages with flexible structure

BT has launched a range of new ‘flexible’ TV packages as it looks to disrupt the UK’s pay TV market and keep pace with the rising tide of streamers.  Launching on February 21, the company will offer 24-month flexible TV packages which are designed to allow customers to upgrade, downgrade and add bolt-ons on a […]

Samsung becomes Netflix’s official mobile entertainment partner, gets exclusive content

Samsung has announced a deal with Netflix to become the streamer’s official mobile entertainment partner.  The deal will see improved product integration and content made exclusively available on Samsung’s newly announced range or smartphones. Speaking at Samsung’s launch event for the phones in San Francisco, Netflix chief marketing officer Jackie Lee-Joe said: “In the coming […]

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