Millions watch The Last Dance outside US as Jordan doc goes viral

Netflix has revealed that The Last Dance, the docuseries co-produced with Disney’s ESPN, has been watched by almost 25 million non-US viewers. The streamer, which normally is coy with its viewing figures, said that the ten-episode documentary about Michael Jordan’s career with the Chicago Bulls, has been watched by 23.8 million users outside of the […]

Parrot Analytics: Netflix makes near clean sweep in Ukraine originals chart

Perennial favourite Stranger Things sits atop a new look version of Parrot Analytics’ originals in-demand chart for the week ending May 17 in Ukraine. Parrot Analytics analyses the demand for recent popular digital titles across international markets, based on the application of artificial intelligence to expressions of demand across social media, fan sites, peer-to-peer protocols and […]

Full stream ahead as Netflix begins to restore video quality

Netflix has reportedly started to restore its streaming quality in a number of European countries. The streamer initially said that it would reduce its bandwidth usage by 25% for an initial period of 30 days at the end of March, though a snowballing of lockdown measures throughout Europe has seen that timeframe shift to an […]

Coronavirus accelerates global SVOD growth

Global SVOD subscriptions will grow by 519 million between 2019 and 2025 to 1,161 million – an increase of 81% – according to forecasts released by Digital TV Research. According to the research outfit, the total number of SVOD subscriptions will climb by 170 million in 2020 alone as numbers jump thanks to coronavirus-related lockdowns […]

US lockdown sees users turn to Netflix

Netflix has seen a usage increase of 72% in the US amid the ongoing coronavirus pandemic, with the Tri-State area (New York, New Jersey, Connecticut) being the most prominent streamers. According to data from SVOD tracker NPD, the average amount of time each Netflix profile was used to stream video on a weekly basis rose […]

Ampere: Netflix and Amazon going local but facing more competition

Streaming providers Netflix and Amazon Prime Video are investing more in local content in international markets with an increasing focus on Asian markets such as Japan and India, where they are also facing competition from local players, according to Ampere Analysis. The research outfit says that the 15 markets that spend the most on original […]

HBO Max undercuts Netflix with promo pricing

AT&T is looking to fly out of the gates with upcoming streamer HBO Max by offering a promotional discount that brings it below the price of Netflix. With less than a month until launch, the operator said that customers who sign up to the streamer ahead of launch will receive a 20% discount at US$11.99 […]

Extraction on course to be Netflix’s most watched original movie ever

Netflix’s latest big budget gamble is set to pay off, with Extraction on course to be the streamer’s most-watched original movie ever.  In a statement on Twitter, the SVOD announced that the Chris Hemsworth vehicle “is well on its way to becoming the biggest-ever film premiere on Netflix – with a projected 90 million households […]

Western Europe SVOD ‘set to double’ by 2025 as coronavirus boosts numbers

Western Europe is set to see SVOD subscriptions double to over 197 million SVOD by 2025, up from 88 million at end-2019, with the coronavirus lockdown providing a major boost, according to data from Digital TV Research. According to the research outfit, about 45 million SVOD subscribers will be added in 2020 alone as the […]

Netflix is riding high, but must brace for inevitable post-lockdown churn

If there is one company that is benefiting from the global lockdown, it is Netflix. The streamer this week announced a quarterly increase of 15.77 million signups, a total that was over double its target of seven million and undoubtedly helped along by the ongoing global lockdown. Netflix even surpassed Disney’s market cap for a […]

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