Netflix


Parrot unveils pattern of demand for digital originals in Switzerland

Netflix’s Star Trek: Discovery was the most ‘in-demand’ digital original series in Switzerland in the first quarter, beating competition including Netflix’s German-language drama Dark, according to a study by Parrot Analytics. Parrot Analytics analyses the demand for recent popular digital titles across international markets, based on the application of artificial intelligence to expressions of demand […]

Netflix and OTT companies deliver record increase in brand equity value

Entertainment brands such as Netflix have aided a 21% growth in brand value to US$748 billion (€641 billion) for 2018, according to Brand Z – Kantar Millward Brown’s brand equity platform. Netflix is one of the biggest contributors to growth, climbing 31 places from last year to 61st place in Brand Z’s top 100 list. The […]

Telefónica and Netflix confirm global partnership

Telefónica and Netflix have announced a global partnership to integrate Netflix’s service into Telefonica’s TV and video platforms in Europe and Latin America. The deal was announced via a video posted to Twitter, which featured Netflix CEO Reed Hastings and Telefónica executive chairman José María Álvarez-Pallete confirming rumours of the deal and signing the contract. “This […]

Three in 10 Spanish homes using pay OTT, with Netflix trebling base

Three in 10 Spanish internet-connected households used premium online video services in Q4 2017, with the number of homes subscribing to Netflix trebling in 2017, according to Spanish market regulator the CNMC. The most-used platform by internet consumers is Movistar+, which is subscribed to by 2.16 million homes, a penetration rate of 13.5%, followed by […]

Netflix stock market value passes Disney

Netflix stock market value rose to a record US$153 billion (€130 billion) on Thursday, temporarily surpassing Disney and making it the world’s most valuable media company for the first time. The streamer closed with a market capital of US$141.8 billion, as Disney clocked off with US$152.18 billion. The moment remains significant, highlighting the great strides […]

SVOD customer satisfaction far exceeding that of pay TV

Customer satisfaction with streaming video services such as Netflix in the US far exceeds that for traditional pay TV services, according to the American Customer Satisfaction Index (ACSI), an annual survey of consumer attitudes to services including pay TV, video streaming, ISPs and fixed and wireless phone. Customer satisfaction with pay TV services fell 3.1% […]

Obamas team up with Netflix for films and TV series

Former US President Barack Obama and his wife Michelle Obama have unveiled plans to make films and TV series with Netflix. The Obamas have established a company called Higher Ground Productions as the entity through which they will produce content for Netflix. Under this banner, they will produce a mix of content, including scripted series, […]

Netflix ups originals spend to 85% of content budget

Netflix’s originals budget continues to grow with roughly 85% of its new content spend now going towards its own programming, according to chief content officer Ted Sarandos. Speaking at the MoffettNathanson Media and Communications Summit in New York, Sarandos said that Netflix is shooting original programming in 17 different countries and confirmed that it aims […]

Netflix to launch first Mexican anime original

Netflix is set to launch its first original anime series Seis Manos (Six Hands) set in Mexico. The new series will launch on Netflix globally in 2019. It is produced by Viz Media. Seis Manos centers on three orphaned martial arts warriors who join forces with a DEA agency and a Mexican Federale to battle for justice after […]

YouTube Red drama enters Parrot Analytics’ UK digital originals top 10

Hulu’s The Handmaid’s Tale , YouTube Red drama Cobra Kai and Amazon’s The Grand Tour interrupted an otherwise Netflix-dominated Parrot Analytics in-demand top 10 for the UK last week. Netflix’s 13 Reasons Why, the second season of which is set to debut imminently, garnered an average of 3.532 million in-demand expressions for the week from […]

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