Paramount+ and Netflix celebrate impact of seasonal blockbusters

December was a good month for streaming platforms bearing blockbuster movies. Among top performers over the holiday season was Top Gun: Maverick, which broke viewing records on Paramount+. Also popular was Netflix’s Glass Onion, A Knives Out Mystery, which was released in the few days before Christmas.

Brian Robbins

At Paramount+, Top Gun: Maverick launched as “the most watched movie globally” in its premiere weekend streaming on Paramount +. Brian Robbins, president and CEO of Paramount Pictures and chief content officer, movies and kids & family, Paramount+ said: “The runaway success of this film across theatrical, digital and now in streaming is an undeniable proof point demonstrating the power of Paramount’s multi-platform release strategy. Across all our 2022 titles, our studio has unlocked the value of variable windowing that streaming provides to augment a film’s overall success.”

From Thursday, Dec. 22 through Sunday, Dec. 25, the movie broke records in the US as the most watched movie premiere ever for the service, surpassing the previous record, held by Sonic The Hedgehog 2, by 60%. In addition, the film’s success increased viewer consumption in the original Top Gun movie by nearly 400% and the Mission Impossible franchise titles on the service by over 140%.

Meanwhile, over at Netflix, Glass Onion was watched by 35 million households from 93 countries in its first three days of release (December 23rd – 25th). Other top performing franchises over the period included TV series Emily in Paris.