Paramount+ to roll-out premium & ad-supported tier in Australia, Brazil, Canada and Mexico

ParamountParamount+ has unveiled plans for the international roll-out of its ad-supported and ‘premium’ tiers.

The advertising tier will launch in Australia and Canada next year, but some countries including Mexico and Brazil will retain the ‘mobile’ tier instead, which launched in April.

The premium subscription service launches in Australia, Canada, Brazil and Mexico on 16 November and will allow customers to use four concurrent streams (instead of the two streams that come with the standard plan). It also allows higher quality streaming, with additional markets to follow.

It will cost: A$13.99 ($8.91) per month in Australia (or A$124.99 annually); 34.90BRL ($6.96) per month in Brazil (or 309.90BRL annually); C$13.99 ($10.22) per month in Canada (or C$124.99 annually); and 179MXN ($9.87) per month in Mexico (or 1609MXN annually).

Paramount+ was launched into 45 countries last year, offering shows such as LionessTulsa King and Yellowstone from Taylor Sheridan, as well as Star Trek: Strange New Worlds and forthcoming drama The Curse.

CBS shows such as CSI: Crime Scene Investigation are also available alongside Nickelodeon’s SpongeBob SquarePants, Comedy Central’s South Park and MTV’s Drag Race.

International shows range from South Korea’s Bargain and UK drama The Gold, to Brazil’s Anderson Spider Silva and NCIS: Sydney.

“After expanding our footprint to more than 45 markets last year, we are focused on scaling our business and providing customer choice,” said Marco Nobili, EVP & international general manager for Paramount+.

“Following the launch of the Mobile plan in Mexico and Brazil, the introduction of the premium and ad-supported plans will give us the ability to better serve different consumer segments by providing multiple pricing options while also tapping into tremendous opportunities among our advertising and brand partners.”

Last week, Paramount CEO Bob Bakish detailed his company’s strategy around streaming during his MIPCOM keynote, with flexibility across windows and partnerships taking centre stage.

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