Mirada & SoFAST team up to boost FAST channels and AVOD content distribution

User experience technology provider, Mirada, has tied with SaaS technology company, SoFAST, to integrate SoFAST’s cloud-based FAST channel solutions into the Mirada Iris ecosystem, enabling the distribution of FAST channels and AVOD content.

SoFAST provides cloud-based FAST channel solutions to CTV and OTT platforms worldwide, it currently operates a portfolio of 512 channels. While Mirada’s offering enables operators to launch and future-proof their own video services

The companies said the partnership empowers video services to leverage AVOD content, opening up avenues for monetisation through targeted advertising. Advertisers can reach highly engaged audiences, and video services can generate revenue by integrating ads seamlessly into their content. By utilising SoFAST’s expertise in advertising dynamics, video services can also optimise their advertising strategies, ensuring that ads are relevant and enhance the viewing experience, according to the two tech outfits.

The combined offering provides users with a range of content and advertisers with targeted opportunities for effective brand promotion.

CEO and co-founder of SoFAST, Yanaï Arfi, said: “Mirada and SoFAST have chosen the perfect moment to unite their strengths and bring a compelling FAST offering to the market. We are thrilled to work closely with them to deliver an innovative streaming experience with FAST channels and AVOD.”

Mirada CEO, José-Luis Vázquez, added: “By integrating SoFAST’s cloud-based FAST channel solutions into our ecosystem, Mirada will be able to offer an extensive selection of FAST channels and AVOD content, unlocking unprecedented monetisation opportunities for their platforms. Together, we are at the forefront of transforming the streaming market, and we are excited about how this collaboration will bring our customers a whole new competitive edge.”